Public Relations unit (HEJ510)

Introduction

Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This unit will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy. You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy. This unit will equip you with the skills to interact professionally with senior executives, media and other stakeholders.

Summary

Unit name	Public Relations
Unit code	HEJ510
Credit points	12.5
College/School	Arts and Society Humanities and Social Sciences
Discipline	Media
Coordinator	Doctor Donald Reid
Delivered By	University of Tasmania
Level	Postgraduate

Key Dates

Study Period	Start date	Census date	WW date	End date
Semester 1	22/02/2027	16/03/2027	19/04/2027	13/06/2027

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2027 are indicative and subject to change. Finalised census dates for 2027 will be available from the 1st October 2026. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

• Critically analyse and evaluate the social, economic, and political implications of public relations in the private and public sector at a local and global level.
• Integrate and apply these concepts to design and produce public relations material for culturally diverse audiences.
• Communicate public relations concepts and strategies effectively and ethically.
• Reflect critically on your professional and research development in the field of public relations

Fee Information

Field of Education	Commencing Student Contribution 1,3	Grandfathered Student Contribution 1,3	Approved Pathway Course Student Contribution 2,3	Domestic Full Fee 4
100799	$2,253.00	$1,057.00	not applicable

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

HEJ507

Teaching

Teaching Pattern	Weekly online content, consisting of pre-recorded lectures, discussions, readings and activities.
Assessment	Media Conference Invitation (10%)|Media Conference Simulation and reflexive essay (40%)|Public Relations Strategy (50%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required	Required readings will be listed in the unit outline prior to the start of classes.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.