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Branding and Visual Identity unit (ZAD129)

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Unit year 2025

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Location: Hobart, Launceston

Introduction

In this unit, you will examine branding and visual identity – the use of conceptual and visual signs to embody, evoke and represent the qualities, meaning or ‘narrative’ of a product or service to a particular group of people, customers or consumers. This will include an investigation of the role that branding and visual identity play in online commerce, marketing, advertising, personal branding and brand ambassadorship, visual merchandising, and the promotion of products, services and socio-political causes. Through practical work, you will also examine the role that design practices play in the development of a brand or visual identity, evaluate the relative success and effectiveness of various approaches, and consider the negative and positive impacts this may have on people and society.

Summary

Unit name Branding and Visual Identity
Unit code ZAD129
Credit points 12.5
College/School Arts and Society
Creative and Performing Arts
Discipline Arts
Coordinator Doctor Niklavs Rubenis
Available as an elective? Yes
Delivered By University of Tasmania
Level Introductory

Availability

Location Study period Attendance options Available to
Hobart Semester 1 This unit is available through on-campus delivery Available to International Students Available to Domestic Students Available to Domestic Students
Launceston Semester 1 This unit is available through on-campus delivery Available to International Students Available to Domestic Students
  • Key:
  • This unit is available through on-campus delivery On-campus
  • This unit is available through off-campus delivery Off-Campus
  • Available to International Students International students
  • Available to Domestic Students Domestic students
Note

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Key Dates

Study Period Start date Census date WW date End date
Semester 1 23/2/2025 24/3/2025 13/4/2025 31/5/2025

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2025 are indicative and subject to change. Finalised census dates for 2025 will be available from the 1st October 2024. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Identify and describe key components of brand and visual identity design
  • Evaluate the value of branding and visual identity in commercial practice and social contexts
  • Apply branding practices to enable development of brand and visual identity
  • Reflect on theory and application of branding in relation to personal practice

Fee Information

Field of Education Commencing Student Contribution 1,3 Grandfathered Student Contribution 1,3 Approved Pathway Course Student Contribution 2,3 Domestic Full Fee 4
100599 $1,164.00 $996.00 not applicable $2,830.00
  • Available as a Commonwealth Supported Place
  • HECS-HELP is available on this unit, depending on your eligibility3
  • FEE-HELP is available on this unit, depending on your eligibility4

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

ZAD211|ZAD226

Teaching

Teaching Pattern

3 hour studio per week.

AssessmentAT1: Booklet: What is Brand? (30%)|AT2: Presentation: Personal Branding (30%)|AT3: Portfolio: Designing the Brand (40%)
TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Required readings will be listed in the unit outline prior to the start of classes.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.