Branding and Visual Identity unit (ZAD129)

Introduction

In this unit, you will examine branding and visual identity – the use of conceptual and visual signs to embody, evoke and represent the qualities, meaning or ‘narrative’ of a product or service to a particular group of people, customers or consumers. This will include an investigation of the role that branding and visual identity play in online commerce, marketing, advertising, personal branding and brand ambassadorship, visual merchandising, and the promotion of products, services and socio-political causes. Through practical work, you will also examine the role that design practices play in the development of a brand or visual identity, evaluate the relative success and effectiveness of various approaches, and consider the negative and positive impacts this may have on people and society.

Summary

Unit name	Branding and Visual Identity
Unit code	ZAD129
Credit points	12.5
College/School	Arts and Society Creative and Performing Arts
Discipline	Arts
Coordinator	Associate Professor Niklavs Rubenis
Available as an elective?	Yes
Delivered By	University of Tasmania
Level	Introductory

Availability

Specific information on 2027 unit availability will be available in August

Learning Outcomes

• Identify and describe key components of brand and visual identity design
• Evaluate the value of branding and visual identity in commercial practice and social contexts
• Apply branding practices to enable development of brand and visual identity
• Reflect on theory and application of branding in relation to personal practice

Fee Information

2027 fee information will be available in August.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

ZAD211|ZAD226

Teaching

Teaching Pattern	3 hour studio per week.
Assessment	AT1: Booklet: What is Brand? (30%)|AT2: Presentation: Personal Branding (30%)|AT3: Portfolio: Designing the Brand (40%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required	Required readings will be listed in the unit outline prior to the start of classes.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.