Courses & Units

Retailing and Sales BMA329



Retailing is a large and diverse industry that contributes significantly to the overall economy, as well as influences our daily lives in our roles as consumers and shoppers.  In recent years the role of retail marketing and management has evolved with the increase of competition from the growth of new technology and consumer demand for better value with higher quality service.

The study of retail marketing and management requires an understanding of a wide range of activities such as: environmental and consumer analysis; retail marketing research; retail strategy; merchandise planning; store development; operations; channel management; pricing; promotion; retail marketing management; location analysis; and human resource management.

The aim of this unit is to assist students to acquire a deeper understanding of the retail environment, retail strategy and concepts, and to equip them with a working knowledge of how to integrate suitable techniques and strategies to maximise the effectiveness of their retail marketing and management efforts.

This unit also takes a strategic focus on the role and importance of service quality.  In particular, service quality in the service counter and the management of the service and retail experience in achieving customer satisfaction.


Unit name Retailing and Sales
Unit code BMA329
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
Discipline Marketing
Coordinator Dr Tommy Wong
Teaching staff

Dr Tommy Wong

Level Advanced
Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 13/7/2015 10/8/2015 31/8/2015 16/10/2015

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2015 are indicative and subject to change. Finalised census dates for 2015 will be available from the 1st October 2014.

About Census Dates



Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2015: $1,283.00 2015: $2,093.00 080500

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.





Teaching Pattern

Two hour lecture and one hour tutorial


Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable


RequiredPlease check the unit outline for details.
Booktopia textbook links

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