Courses & Units
Retail Marketing BMA329
Introduction
Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer.
Retailers are the key actors who link manufacturers and service providers with the end consumers. Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques.
The focus of this unit is on developing students’ knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The unit will equip students with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retail marketing and sales efforts.
Summary
Unit name | Retail Marketing |
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Unit code | BMA329 |
Credit points | 12.5 |
College/School | College of Business & Economics Tasmanian School of Business and Economics |
Discipline | Marketing |
Coordinator | Doctor Balkrushna Potdar|Doctor Louise Grimmer |
Available as an elective? | Yes |
Delivered By | University of Tasmania and Third Party(ies): Universal College of Higher Education Hong Kong |
Level | Advanced |
Availability
Location | Study period | Attendance options | Available to | ||
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Hobart | Semester 2 | On-Campus | Off-Campus | International International | Domestic Domestic |
Launceston | Accelerated Study Period 3 | On-Campus | Off-Campus | International International | Domestic Domestic |
Hong Kong Universal Ed | Semester 2 | On-Campus | International |
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Key Dates
Study Period | Start date | Census date | WW date | End date |
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Accelerated Study Period 3 | 12/9/2022 | 5/10/2022 | 27/10/2022 | 11/12/2022 |
Semester 2 | 11/7/2022 | 9/8/2022 | 29/8/2022 | 16/10/2022 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Discuss the theories and concepts underpinning retailing and sales activities.
- Apply and integrate theories and concepts of retailing and sales to critically evaluate retail businesses.
- Communicate in oral and written formats and work in a team.
Fee Information
Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
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080500 | $1,828.00 | $1,432.00 | not applicable | $2,702.00 |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Requisites
Prerequisites
BMA151 or BMA251 or ZAA104 or ZAA134Teaching
Teaching Pattern | 4 x 180 minute Workshops throughout the Semester |
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Assessment | Online quizzes (20%)|Essay (30%)|Case analysis comprising Team Presentation and Individual Report (50%) |
Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
Required |
You will need the following text: |
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Recommended | Berkhout, C. 2016. Retail Marketing Strategy: Delivering Shopper Delight, Kogan Page, UK | Links | Booktopia textbook finder |
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.