Courses & Units

Foundations of Marketing XPD508

Introduction

The aim of this unit is to equip you with the foundational knowledge and skills required to engage in and manage the process through which a firm’s value offerings are marketed to customers. The unit prepares international students for post graduate studies in Business by developing their knowledge of what marketing is, how it works and why it is important in a business context. You will also develop advanced knowledge and skills in effectively using vocabulary in marketing contexts. The unit provides you with a comprehensive description of the, key theories and concepts upon which the marketplace can be understood, assessed and targeted Marketing is a business function that goes beyond the mere act of selling or advertising—it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers to achieve and sustain a competitive advantage. In order to compete effectively in an increasingly dynamic global market, managers must be cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.

Summary

Unit name	Foundations of Marketing
Unit code	XPD508
Credit points	12.5
College/School	College of Business & Economics University College
Discipline	University Pathways
Coordinator	Doctor Faisal Faisal
Delivered By	Third Party(ies): UP Education
Level	Postgraduate

Availability

Location	Study period	Attendance options	Available to
Hobart	IPC Semester 1	On-Campus	International
Hobart	IPC Semester 2	On-Campus	International
Hobart	IPC Semester 3	On-Campus	International

Key

: On-campus
: Off-Campus
: International students
: Domestic students

Key Dates

Study Period	Start date	Census date	WW date	End date
IPC Semester 2	27/6/2022	26/7/2022	10/8/2022	23/9/2022
IPC Semester 1	21/2/2022	22/3/2022	9/4/2022	27/5/2022
IPC Semester 3	17/10/2022	7/11/2022	2/12/2022	27/1/2023

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

Explain the fundamentals of marketing;
Discuss and apply the theories upon which the marketplace can be understood, assessed, and targeted;
Apply the marketing mix to analyse marketing problems;
Analyze and communicate marketing problems and solutions.

Fee Information

Field of Education	Commencing Student Contribution ^1,3	Grandfathered Student Contribution ^1,3	Approved Pathway Course Student Contribution ^2,3	Domestic Full Fee ⁴
080505	$1,828.00	$1,432.00	not applicable	$2,702.00

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA506

Teaching

Assessment	Case Study - Part B (50%)\|Application Presentations (25%)\|Case Study Part A (25%)
Timetable	View the lecture timetable \| View the full unit timetable

Textbooks

Required	Required readings will be listed in the unit outline prior to the start of classes.
Links	Booktopia textbook finder

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.