Courses & Units
Foundations of Marketing XPD508
Introduction
The aim of this unit is to equip you with the foundational knowledge and skills required to engage in and manage the process through which a firm’s value offerings are marketed to customers. The unit prepares international students for post graduate studies in Business by developing their knowledge of what marketing is, how it works and why it is important in a business context. You will also develop advanced knowledge and skills in effectively using vocabulary in marketing contexts. The unit provides you with a comprehensive description of the, key theories and concepts upon which the marketplace can be understood, assessed and targeted Marketing is a business function that goes beyond the mere act of selling or advertising—it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers to achieve and sustain a competitive advantage. In order to compete effectively in an increasingly dynamic global market, managers must be cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.
Summary
Unit name | Foundations of Marketing |
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Unit code | XPD508 |
Credit points | 12.5 |
College/School | College of Business & Economics University College |
Discipline | University Pathways |
Coordinator | Doctor Faisal Faisal |
Delivered By | Third Party(ies): UP Education |
Level | Postgraduate |
Availability
Location | Study period | Attendance options | Available to | ||
---|---|---|---|---|---|
Hobart | IPC Semester 1 | On-Campus | International | ||
Hobart | IPC Semester 2 | On-Campus | International | ||
Hobart | IPC Semester 3 | On-Campus | International |
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Key Dates
Study Period | Start date | Census date | WW date | End date |
---|---|---|---|---|
IPC Semester 2 | 27/6/2022 | 26/7/2022 | 10/8/2022 | 23/9/2022 |
IPC Semester 1 | 21/2/2022 | 22/3/2022 | 9/4/2022 | 27/5/2022 |
IPC Semester 3 | 17/10/2022 | 7/11/2022 | 2/12/2022 | 27/1/2023 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Explain the fundamentals of marketing;
- Discuss and apply the theories upon which the marketplace can be understood, assessed, and targeted;
- Apply the marketing mix to analyse marketing problems;
- Analyze and communicate marketing problems and solutions.
Fee Information
Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
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080505 | $1,828.00 | $1,432.00 | not applicable | $2,702.00 |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BMA506Teaching
Assessment | Case Study - Part B (50%)|Application Presentations (25%)|Case Study Part A (25%) |
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Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
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The University reserves the right to amend or remove courses and unit availabilities, as appropriate.