Courses & Units

Foundations of Marketing XPD508


The aim of this unit is to equip you with the foundational knowledge and skills required to engage in and manage the process through which a firm’s value offerings are marketed to customers. The unit prepares international students for post graduate studies in Business by developing their knowledge of what marketing is, how it works and why it is important in a business context. You will also develop advanced knowledge and skills in effectively using vocabulary in marketing contexts. The unit provides you with a comprehensive description of the, key theories and concepts upon which the marketplace can be understood, assessed and targeted Marketing is a business function that goes beyond the mere act of selling or advertising—it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers to achieve and sustain a competitive advantage. In order to compete effectively in an increasingly dynamic global market, managers must be cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.


Unit name Foundations of Marketing
Unit code XPD508
Credit points 12.5
College/School College of Business & Economics
University College
Discipline University Pathways
Coordinator Doctor Faisal Faisal
Delivered By Third Party (UP Education)
Level Postgraduate


Location Study period Attendance options Available to
Hobart IPC Semester 1 On-Campus International
Hobart IPC Semester 2 On-Campus International
Hobart IPC Semester 3 On-Campus International


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
IPC Semester 2 27/6/2022 26/7/2022 10/8/2022 23/9/2022
IPC Semester 1 21/2/2022 22/3/2022 9/4/2022 27/5/2022
IPC Semester 3 17/10/2022 7/11/2022 2/12/2022 27/1/2023

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Explain the fundamentals of marketing;
  • Discuss and apply the theories upon which the marketplace can be understood, assessed, and targeted;
  • Apply the marketing mix to analyse marketing problems;
  • Analyze and communicate marketing problems and solutions.
Field of Education Commencing Student Contribution 1,3 Grandfathered Student Contribution 1,3 Approved Pathway Course Student Contribution 2,3 Domestic Full Fee 4
080505 $1,828.00 $1,432.00 not applicable $2,702.00

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.


Mutual Exclusions

You cannot enrol in this unit as well as the following:



AssessmentCase Study - Part B (50%)|Application Presentations (25%)|Case Study Part A (25%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

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