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Strategic Management unit (JNB739)

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Unit year 2026

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Location: Launceston, Online

Introduction

Discover how a truck driver reinvented the shipping industry! This unit introduces both the theory and practice of strategic management, with a focus on strategic thinking and decision-making within a networked industry.

Creative, conceptual application of strategic management theory is both expected and encouraged, with success measured by one’s ability to generate innovative approaches as a strategic manager. This requires more than adherence to models—it calls for thoughtful analysis, adaptability, creative insight  and originality.

To demonstrate how the strategic management process operates in real-world contexts, we will explore a series of case studies. These include the distinctive approaches ports use define and differentiate their strategic positioning, the resilience of a container line navigating turbulent competitive conditions and a comparison of two airlines—one that achieved strategic growth and another that failed due to ineffective strategic decisions.

It is equally important to reflect on your values as an employee—particularly how you prefer to be treated in the workplace. This self-awareness not only shapes ethical decision-making but also informs your understanding of strategic leadership and organisational culture.

 

Summary

Unit name Strategic Management
Unit code JNB739
Credit points 12.5
College/School Sciences and Engineering
Australian Maritime College
Discipline Maritime and Logistics Management
Coordinator Ms Allison James
Delivered By University of Tasmania
Level Postgraduate

Availability

Location Study period Attendance options Available to
Launceston Semester 1 This unit is available through on-campus delivery Available to International Students Available to Domestic Students
Online Semester 1 This unit is available through off-campus delivery Available to International Students Available to Domestic Students
  • Key:
  • This unit is available through on-campus delivery On-campus
  • This unit is available through off-campus delivery Off-Campus
  • Available to International Students International students
  • Available to Domestic Students Domestic students
Note

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Key Dates

Study Period Start date Census date WW date End date
Semester 1 22/2/2026 16/3/2026 19/4/2026 13/6/2026

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2026 are indicative and subject to change. Finalised census dates for 2026 will be available from the 1st October 2025. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Discuss the nature and dynamics of the strategy formulation, implementation and evaluation processes in networked industries.
  • Identify and develop key statements that encapsulate the organisation’s strategic purpose and performance.
  • Evaluate and recommend improvements to the strategic response planned by an organisation operating in a networked industry.

Fee Information

Field of Education Commencing Student Contribution 1,3 Grandfathered Student Contribution 1,3 Approved Pathway Course Student Contribution 2,3 Domestic Full Fee 4
080301 $2,174.00 $1,703.00 not applicable $3,207.00
  • Available as a Commonwealth Supported Place
  • HECS-HELP is available on this unit, depending on your eligibility3
  • FEE-HELP is available on this unit, depending on your eligibility4

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

JNB519

Teaching

AssessmentTopic paper (20%)|Strategic Analysis and Plan (40%)|Strategic Analysis, Implementation and Control (40%)
TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Required readings will be listed in the unit outline prior to the start of classes.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.