Introduction
Discover how a truck driver reinvented the shipping industry! This unit introduces both the theory and practice of strategic management, with a focus on strategic thinking and decision-making within a networked industry.
Creative, conceptual application of strategic management theory is both expected and encouraged, with success measured by one’s ability to generate innovative approaches as a strategic manager. This requires more than adherence to models—it calls for thoughtful analysis, adaptability, creative insight and originality.
To demonstrate how the strategic management process operates in real-world contexts, we will explore a series of case studies. These include the distinctive approaches ports use define and differentiate their strategic positioning, the resilience of a container line navigating turbulent competitive conditions and a comparison of two airlines—one that achieved strategic growth and another that failed due to ineffective strategic decisions.
It is equally important to reflect on your values as an employee—particularly how you prefer to be treated in the workplace. This self-awareness not only shapes ethical decision-making but also informs your understanding of strategic leadership and organisational culture.
Summary
| Unit name | Strategic Management |
| Unit code | JNB739 |
| Credit points | 12.5 |
| College/School | Sciences and Engineering Australian Maritime College |
| Discipline | Maritime and Logistics Management |
| Coordinator | Ms Allison James |
| Delivered By | University of Tasmania |
| Level | Postgraduate |
Availability
Specific information on 2027 unit availability will be available in August
Learning Outcomes
- Discuss the nature and dynamics of the strategy formulation, implementation and evaluation processes in networked industries.
- Identify and develop key statements that encapsulate the organisation’s strategic purpose and performance.
- Evaluate and recommend improvements to the strategic response planned by an organisation operating in a networked industry.
Fee Information
2027 fee information will be available in August.
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
JNB519Teaching
| Assessment | Topic paper (20%)|Strategic Analysis and Plan (40%)|Strategic Analysis, Implementation and Control (40%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
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The University reserves the right to amend or remove courses and unit availabilities, as appropriate.