Introduction
In this unit you will be introduced to the essential principles and practices of effective visual communication. Students will develop both theoretical understanding and practical skills across key design areas including typesetting, hierarchy, and storytelling. The unit emphasises hands-on learning through relevant software while exploring the emerging role of AI co-intelligence in visual communication. Through project-based assessments, students will learn to create visually compelling communications that effectively convey messages across various media formats.
Summary
| Unit name | Visualising Design |
| Unit code | KDA144 |
| Credit points | 12.5 |
| College/School | Sciences and Engineering School of Architecture and Design |
| Discipline | Architecture & Design |
| Coordinator | Doctor Jose Vicente Garcia Cesar |
| Available as an elective? | Yes |
| Delivered By | University of Tasmania |
| Level | Introductory |
Availability
Specific information on 2027 unit availability will be available in August
Learning Outcomes
- Identify and describe the foundational elements of visual communication.
- Implement appropriate design strategies to create effective visual communication using relevant software.
- Critically assess the effectiveness of visual systems that contribute to cohesive messaging across multiple touchpoints.
- Develop original visual communication projects that strategically integrate AI co-intelligence tools while maintaining design integrity and ethical considerations.
Fee Information
2027 fee information will be available in August.
Teaching
| Assessment | Design Sprints: part 1 (25%)|Design Sprints: part 2 (30%)|Style Guide (45%) |
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| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
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The University reserves the right to amend or remove courses and unit availabilities, as appropriate.