Research Methods and Analysis unit (BAA704)

Online

Introduction

This unit supports students completing MBA Research or Workplace Projects to develop and implement a research program. Seminars and practical activities develop an understanding of the philosophical underpinnings of research, the purpose of research methodology and the evaluation of research paradigms.

Topics include the specification of hypotheses and other research objectives, different purposes of qualitative and quantitative methodologies, discussion of various sampling frames, the design of interviews and case studies, the design and administration of surveys, ways of organising and interpreting research data, how to conduct ethical research and preparing and writing a research proposal.

Summary

Unit name	Research Methods and Analysis
Unit code	BAA704
Credit points	12.5
College/School	Tasmanian School of Business and Economics
Coordinator	Doctor Roshni Narendran
Delivered By	University of Tasmania
Level	Postgraduate

Availability

Location	Study period	Attendance options		Available to
Online	Semester 1

Note

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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Key Dates

Study Period	Start date	Census date	WW date	End date
Semester 1	22/2/2026	16/3/2026	19/4/2026	13/6/2026

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2026 are indicative and subject to change. Finalised census dates for 2026 will be available from the 1st October 2025. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

• Identify and explain the key concepts, processes, and considerations in research design.
• Recognise and plan to consider potential ethical issues in research design, and practice.

Fee Information

Field of Education	Commencing Student Contribution 1,3	Grandfathered Student Contribution 1,3	Approved Pathway Course Student Contribution 2,3	Domestic Full Fee 4
080307	$2,174.00	$1,703.00	not applicable	$3,284.00

• Available as a Commonwealth Supported Place
• HECS-HELP is available on this unit, depending on your eligibility³
• FEE-HELP is available on this unit, depending on your eligibility⁴

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Teaching

Assessment	Data Plan (50%)|Research Proposal (50%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required

There is no prescribed text, but there is a list of essential readings that will be available in MyLO. Over and above the essential readings you are also expected to supplement available readings by seeking additional relevant resources to enhance your knowledge and the quality of your assignments.

Recommended

Aaker, D, Kumar, V, Leone, R & Day, G 2016, Marketing research, 12th edn, John Wiley & sons, Hoboken, NJ.  Babbie, E 2017, The basics of social research, 7th edn, Wadsworth, Belmont.  Bryman, A & Bell, E 2015, Business research methods, 4th edn, Oxford University Press, New York.  Carsrud, A & Brannback, M 2014, Handbook of research methods and application in entrepreneurship and small business, Edward Elgar, Cheltenham.  Creswell, JW 2018, Designing and conducting mixed methods research, Sage: Thousand Oaks.  Creswell JW & Poth, CN, 2018, Qualitative inquiry & research design: choosing among five approaches, 4th edn, Sage Publications Inc.: Thousand Oaks.  Denzin, N & Lincoln, Y 2018, The Sage handbook of qualitative research, Sage Publications, London.  Denzin, N & Lincoln, Y 2013, The landscape of qualitative research, 4th edn, Sage Publications, London.  Jennings, G 2010, Tourism research, Wiley & Sons, Milton, Qld.  Hall, CM 2011, Fieldwork in tourism: methods, issues and reflections, Routledge, New York  Malhorta, K 2015, Essentials of marketing research: a hands-on orientation, Pearson Education.  Neuman, WL 2011, Social research methods: qualitative and quantitative approaches, 7th edn, Allyn and Bacon, Boston.  Rapoport, A (ed) 2008, Experiemental Business Research Vol 2, Economic and Managerial Perspectives, SpringerLink ebooks (Electronic Source).  Saunders, M, Lewis, P & Thornhill, A 2016, Research methods for business students, 7th edn, Pearson, Harlow, Essex.  Silverman, D, 2011, Qualitative research, issues of theory, method and practice, 3rd edn, Sage Publications, Thousand Oaks.  Smith, M 2003, Research methods in accounting, Sage, London (Electronic Source)  Yin, R 2014, Case study research, 5th edn, Sage, Thousand Oaks.

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