Entrepreneurship unit (BAS211)

Introduction

Entrepreneurship is a way of looking at business that is focused on opportunities, creativity, and innovation. It is also about having a passion for doing the things that are important to you and making the world a better place by solving problems in innovative ways. It is about challenge and persistence. It is about the development of an enterprising mindset and being the kind of person who sees problems as opportunities and is not afraid of doing the hard work of building something from nothing. 

In this unit you will learn about the elements of an entrepreneurial mindset and how to cultivate these traits and behaviours in your own life.  You will learn how to use design thinking to reframe problems as potential opportunities.  You will learn how to come up with new business and social enterprise ideas, and how to evaluate those ideas and find the most promising ones amongst them.  You will learn how to use the lean startup methodology to build a business that learns quickly and outpaces its competitors.  You will learn how to build viable and sustainable business models around your own innovative product ideas and how to evolve those business models over time in response to lessons you learn as you continue to develop your business.  Finally, you will learn the important art of pitching and how to convince other people to join you in your entrepreneurial mission, as cofounders, employees, or investors. 

While we often think of entrepreneurship as being solely concerned with new businesses, in this unit you will learn how to apply the tools, skills and mindsets of entrepreneurship more broadly.  You will learn how to apply the tools you learn about in this unit to your work within larger organisations and to not-for-profit businesses and social enterprises as well.  By the end of this unit, you will be equipped with a range of methods that you can use to develop innovative new ideas and put them into practice.

Summary

Unit name	Entrepreneurship
Unit code	BAS211
Credit points	12.5
College/School	Tasmanian School of Business and Economics
Discipline	Management
Coordinator	Mr James Riggall
Available as an elective?	No
Delivered By	University of Tasmania and Third Party(ies): Shanghai Ocean University AEIN Institute
Level	Intermediate

Availability

Specific information on 2027 unit availability will be available in August

Learning Outcomes

• Use innovation and entrepreneurship tools, mindsets, and practices to develop innovative product ideas and sustainable business models.
• Communicate innovative ideas to a professional audience.

Fee Information

2027 fee information will be available in August.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

ZAA234, BAA203, BAA211

Teaching

Assessment	Investor Pitch + Workbook (50%)|Opportunity Pitch + Workbook (50%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required

N/A

Recommended

The recommended textbook for this unit is: Entrepreneurship: The Practice and Mindset (2nd Edition, 2020) Written by Neck, H., Neck, C. and Murray, E. You can purchase physical and digital copies of the textbook directly via the publisher or through Amazon, Booktopia and other online stores. Please note that this textbook is not required to succeed in this unit, however, you will find it is useful if you are able to access a copy. There are also a range of other recommended readings. You can find details for these recommendations on MyLO.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.