Economics of Business Strategy unit (BEA205)

Hobart, Online

Introduction

The aim of this unit is to introduce students to the economic theory of business strategy and its implications for modern markets. The foundation theories of monopoly and perfect competition are reviewed, and their implications for markets are analysed. A brief introduction to game theory is presented, which allows the rigorous analysis of the strategic interaction between businesses in imperfect markets. Students will apply economic principles to study strategic pricing, horizontal and vertical mergers, strategic entry deterrence, tying and bundling, advertising and innovation. Upon completion of the unit, students will have gained the tools and knowledge to analyse and evaluate contemporary business strategies.

Summary

Unit name	Economics of Business Strategy
Unit code	BEA205
Credit points	12.5
College/School	Tasmanian School of Business and Economics
Discipline	Economics
Coordinator	Doctor Clinton Levitt
Available as an elective?	Yes
Delivered By	University of Tasmania
Level	Intermediate

Availability

Location	Study period	Attendance options		Available to
Hobart	Semester 1
Online	Semester 1

Note

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Key Dates

Study Period	Start date	Census date	WW date	End date
Semester 1	22/2/2026	16/3/2026	19/4/2026	13/6/2026

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2026 are indicative and subject to change. Finalised census dates for 2026 will be available from the 1st October 2025. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

• Define and interpret key concepts in business strategy.
• Identify and apply appropriate economic concepts and theories to the analysis of business strategy.
• Use economic models to analyse business strategies and effectively communicate conclusions supported by evidence.

Fee Information

Field of Education	Commencing Student Contribution 1,3	Grandfathered Student Contribution 1,3	Approved Pathway Course Student Contribution 2,3	Domestic Full Fee 4
091901	$2,174.00	$1,703.00	not applicable	$2,862.00

• Available as a Commonwealth Supported Place
• HECS-HELP is available on this unit, depending on your eligibility³
• FEE-HELP is available on this unit, depending on your eligibility⁴

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BEA305

Teaching

Teaching Pattern	2 hour fortnightly workshops; plus online content. Please refer to the timetable for dates, time and venue.
Assessment	Written Presentation Proposal (20%)|Presentation (40%)|Take-Home Assignments (x 2) (40%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required	Carlton, D. & Perloff, J., 2015, Modern industrial organization, (International Edition), Global Edition, Pearson Addison-Wesley. ISBN: ISBN 9781292087856

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