Introduction
The aim of this unit is to introduce students to the economic theory of business strategy and its implications for modern markets. The foundation theories of monopoly and perfect competition are reviewed, and their implications for markets are analysed. A brief introduction to game theory is presented, which allows the rigorous analysis of the strategic interaction between businesses in imperfect markets. Students will apply economic principles to study strategic pricing, horizontal and vertical mergers, strategic entry deterrence, tying and bundling, advertising and innovation. Upon completion of the unit, students will have gained the tools and knowledge to analyse and evaluate contemporary business strategies.
Summary
| Unit name | Economics of Business Strategy |
| Unit code | BEA205 |
| Credit points | 12.5 |
| College/School | Tasmanian School of Business and Economics |
| Discipline | Economics |
| Coordinator | Doctor Clinton Levitt |
| Available as an elective? | Yes |
| Delivered By | University of Tasmania |
| Level | Intermediate |
Sustainable Development Goals
The Unit Coordinator has identified that this unit aligns with the following UN Sustainable Development Goals. We welcome your thoughts and feedback on the alignment of the unit with these goals.
Availability
Specific information on 2027 unit availability will be available in August
Learning Outcomes
- Define and interpret key concepts in business strategy.
- Identify and apply appropriate economic concepts and theories to the analysis of business strategy.
- Use economic models to analyse business strategies and effectively communicate conclusions supported by evidence.
Fee Information
2027 fee information will be available in August.
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BEA305Teaching
| Teaching Pattern | 2 hour fortnightly workshops; plus online content. Please refer to the timetable for dates, time and venue. |
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| Assessment | Written Presentation Proposal (20%)|Presentation (40%)|Take-Home Assignments (x 2) (40%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Carlton, D. & Perloff, J., 2015, Modern industrial organization, (International Edition), Global Edition, Pearson Addison-Wesley. ISBN: ISBN 9781292087856 |
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