Business Analytics for Strategic Decision-Making unit (BEA318)

Melbourne Study Centre, Hobart, Online

Introduction

The role of business analytics in assisting decision-making has now become essential for all organisations in today’s data-driven world where data and the insights that it can inspire are a source of competitive advantage. While business analytics is now being used at various levels within the organisation, this unit focuses on business analytics relevant for strategic-level decision-making. Strategic-level decisions are conducted at the top of the organizational hierarchy and are significant in terms of the monetary value associated with these decisions and long-term impact to the organization. This unit develops students’ understanding of the potential and the challenges of applying business analytics for strategic-level decision-making. Students will gain hands-on experience with business analytics techniques and software tools that are relevant for strategic-level decision-making. This involves understanding the appropriate strategic questions to be posed, collecting relevant data and communicating complex data using data visualization techniques to strategic-level decision-makers.

Summary

Unit name	Business Analytics for Strategic Decision-Making
Unit code	BEA318
Credit points	12.5
College/School	Tasmanian School of Business and Economics
Discipline	Finance
Coordinator	Doctor Ayobolawole Ogundipe
Available as an elective?	Yes
Delivered By	University of Tasmania and Third Party(ies): ECA
Level	Advanced

Availability

Specific information on 2027 unit availability will be available in August

Key Dates

Study Period	Start date	Census date	WW date	End date
Semester 2	4/7/2027	26/7/2027	29/8/2027	23/10/2027

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2027 are indicative and subject to change. Finalised census dates for 2027 will be available from the 1st October 2026. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

• Explain how data analytics can create a competitive advantage for businesses in the digital economy
• Describe strategic/managerial/organizational problems related to analytics for an organisation or industry.
• Identify and articulate solutions for generating organisational value through improved data analytic maturity.
• Apply data analytics to assist strategic-level decision-making.
• Present complex data using data visualization techniques

Fee Information

2027 fee information will be available in August.

Requisites

Prerequisites

BEA212

Teaching

Teaching Pattern	Pre-recorded Blended Lecture (online), Up to 1.5 hours (3-5 short lectures of maximum 20 minutes each), weekly. Blended Workshop (face to face and via zoom) for 180 minutes. 4 blocks of 3 hour workshops.
Assessment	Strategic Formulation with Business Analytics (30%)|Implementing Strategy with Business Analytics (35%)|Monitoring, Evaluating, and Revising Strategy with Business Analytics (35%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required	Required readings will be listed in the unit outline prior to the start of classes.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.