Principles of Marketing unit (BMA151)

Melbourne Study Centre, Hobart, Online, Shanghai Ocean University

Introduction

This unit explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This unit will develop students' ability to apply marketing concepts to practical business problems, in order to identify potential marketing solutions.

Summary

Unit name	Principles of Marketing
Unit code	BMA151
Credit points	12.5
College/School	Tasmanian School of Business and Economics
Discipline	Marketing
Coordinator	Associate Professor Louise Grimmer
Available as an elective?	Yes
Delivered By	University of Tasmania and Third Party(ies): ECA|Shanghai Ocean University AEIN Institute
Level	Introductory

Availability

Specific information on 2027 unit availability will be available in August

Key Dates

Study Period	Start date	Census date	WW date	End date
Semester 2	4/7/2027	26/7/2027	29/8/2027	23/10/2027
Shanghai Semester 2	28/2/2027	5/4/2027	17/4/2027	3/6/2027

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2027 are indicative and subject to change. Finalised census dates for 2027 will be available from the 1st October 2026. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

• Explain marketing theories.
• Analyse marketing opportunities and problems.
• Discuss marketing's role in contributing to organisational and societal sustainability.
• Communicate marketing solutions to a professional audience

Fee Information

2027 fee information will be available in August.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA109, BMA251, JNB220, XPD112, ZAA134

Teaching

Assessment	Marketing Plan Proposal Part One (30%)|Marketing Plan Proposal Part Two (30%)|Product Presentation/Pitch (40%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required	Please refer to MyLO for details.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.