Melbourne Study Centre, Hobart, Hong Kong Universal Ed, Online, Shanghai Ocean University
Introduction
Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer.
Retailers are the key actors who link manufacturers and service providers with the end consumers. Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques.
The focus of this unit is on developing students’ knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The unit will equip students with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retail marketing and sales efforts.
Summary
| Unit name | Retail Marketing |
| Unit code | BMA329 |
| Credit points | 12.5 |
| College/School | Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | Associate Professor Louise Grimmer |
| Available as an elective? | Yes |
| Delivered By | University of Tasmania and Third Party(ies): ECA|Shanghai Ocean University AEIN Institute|Universal College of Higher Education Hong Kong |
| Level | Advanced |
Sustainable Development Goals
The Unit Coordinator has identified that this unit aligns with the following UN Sustainable Development Goals. We welcome your thoughts and feedback on the alignment of the unit with these goals.
Availability
Specific information on 2027 unit availability will be available in August
Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 2 | 4/7/2027 | 26/7/2027 | 29/8/2027 | 23/10/2027 |
| Shanghai Semester 2 | 28/2/2027 | 5/4/2027 | 17/4/2027 | 3/6/2027 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2027 are indicative and subject to change. Finalised census dates for 2027 will be available from the 1st October 2026. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Discuss the theories and concepts underpinning retailing and sales activities.
- Apply and integrate theories and concepts of retailing and sales to critically evaluate retail businesses.
- Communicate retail and sales concepts to diverse audiences.
Fee Information
2027 fee information will be available in August.
Teaching
| Assessment | Online Quiz (20%)|Presentation (40%)|Report (40%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
See MyLO for details. |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.