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Principles of Marketing unit (BMS151)

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Unit year 2027

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Introduction

This unit explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This unit will develop students' ability to apply marketing concepts to practical business problems, in order to identify potential marketing solutions.

Summary

Unit name Principles of Marketing
Unit code BMS151
Credit points 12.5
College/School Tasmanian School of Business and Economics
Discipline Marketing
Coordinator Associate Professor Louise Grimmer
Available as an elective? No
Delivered By University of Tasmania and Third Party(ies): Shanghai Ocean University AEIN Institute
Level Introductory

Sustainable Development Goals

The Unit Coordinator has identified that this unit aligns with the following UN Sustainable Development Goals. We welcome your thoughts and feedback on the alignment of the unit with these goals.

Learning Outcomes

  • Explain marketing theories.
  • Analyse marketing opportunities and problems.
  • Discuss marketing's role in contributing to organisational and societal sustainability.
  • Communicate marketing solutions to a professional audience

Fee Information

Field of Education Commencing Student Contribution 1,3 Grandfathered Student Contribution 1,3 Approved Pathway Course Student Contribution 2,3 Domestic Full Fee 4
not applicable

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA109, BMA251, JNB220, XPD112, ZAA134, BMA151

Teaching

AssessmentMarketing Plan Proposal Part One (30%)|Marketing Plan Proposal Part Two (30%)|Product Presentation/Pitch (40%)
TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please refer to MyLO for details.

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