Introduction
Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops skills in research, business writing and application to current and future business environments. The unit amalgamates aspects from various management areas and prepares you to practically develop and apply sound business strategy methods. While senior managers, entrepreneurs, and strategic consultants are most concerned with an organisation's strategy, all professionals need to understand strategy. Understanding strategy will allow you to make better workplace decisions, win better support for your initiatives, and improve your chances of gaining appropriate employment.
Summary
| Unit name | Business Strategy |
| Unit code | BMS202 |
| Credit points | 12.5 |
| College/School | Tasmanian School of Business and Economics |
| Discipline | Management |
| Coordinator | Mr Alistair Chong |
| Available as an elective? | No |
| Delivered By | University of Tasmania and Third Party(ies): Shanghai Ocean University AEIN Institute |
| Level | Intermediate |
Sustainable Development Goals
The Unit Coordinator has identified that this unit aligns with the following UN Sustainable Development Goals. We welcome your thoughts and feedback on the alignment of the unit with these goals.
Availability
Specific information on 2027 unit availability will be available in August
Learning Outcomes
- Critically analyse business strategy theory.
- Identify strategic issues in business.
- Develop innovative and sustainable strategic solutions for a business.
- Communicate complex strategic analysis in written and oral forms.
Fee Information
2027 fee information will be available in August.
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BMA302, BAA311, BMA202Teaching
| Assessment | JIT Quizzes (20%)|Individual case study (30%)|Group case study (50%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
You will need the following text: |
|---|---|
| Recommended | In addition to the texts (or software) recommended above, students are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. The following refereed journals publish articles concerning ethical and social issues related to business and management practice. Academy of Management Journal |
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.