Introduction
Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer.
Retailers are the key actors who link manufacturers and service providers with the end consumers. Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques.
The focus of this unit is on developing students’ knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The unit will equip students with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retail marketing and sales efforts.
Summary
| Unit name | Retail Marketing |
| Unit code | BMS329 |
| Credit points | 12.5 |
| College/School | Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | Associate Professor Louise Grimmer |
| Available as an elective? | No |
| Delivered By | University of Tasmania and Third Party(ies): Shanghai Ocean University AEIN Institute |
| Level | Advanced |
Sustainable Development Goals
The Unit Coordinator has identified that this unit aligns with the following UN Sustainable Development Goals. We welcome your thoughts and feedback on the alignment of the unit with these goals.
Learning Outcomes
- Discuss the theories and concepts underpinning retailing and sales activities.
- Apply and integrate theories and concepts of retailing and sales to critically evaluate retail businesses.
- Communicate retail and sales concepts to diverse audiences.
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| not applicable |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Teaching
| Assessment | Online Quiz (20%)|Presentation (40%)|Report (40%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
See MyLO for details. |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.