Tasmanian Behavioural Lab

tas.be.lab provides behavioural insights training, research and consultancy from Tasmania and for Tasmania.

Welcome to the Tasmanian Behavioural Lab (tas.be.lab)

tas.be.lab logo

Good decisions improve the quality of an individual’s life. Good decisions across society enhance social welfare and advance human progress. In an increasingly complex and interconnected world, proliferating information makes choice ever more difficult. Behavioural science is a cross-disciplinary field that draws on scientific insights and research methods from behavioural economics, psychology and cognitive science to understand how people behave and make decisions.

At tas.be.lab, we use behavioural science to help improve how individuals, organisations and governments make decisions in critical contexts such as work, health, the environment and the marketplace. We create impact through studying, teaching and deploying behavioural insights, methods and interventions in collaboration with the public sector, NGOs and business, and by participating in public debate.

If you would like to learn more about how we can work together to use behavioural science to improve our future decisions, we invite you to get in touch.

"There are two functions here. One is a place where we can do research that can hopefully result in better outcomes for Tasmania's positive change. And two is also a space where we can train people with those behavioural insights in order for them to be able to go off and do great things."

Professor Swee-Hoon Chuah
Professor of Behavioural Economics
The University of Tasmania


Behavioural science uses methods and insights about how humans think and act to design effective policies. tas.be.lab brings our behavioural expertise to work with partners and clients in policy and practice.

We offer solutions at every stage of the intervention process, from problem identification to testing of solutions. Alternatively, our partners may choose to “mix and match” from our capabilities depending on their needs and expertise.


What’s the problem, exactly? You need to be able to articulate your issue to design the right interventions to fix it. We help partners diagnose and identify their policy challenges in behavioural terms - based on the underlying psychological drivers.


What do we know already? It’s hard to keep up-to-date with the latest research that applies directly to your challenge. tas.be.lab conducts reviews of cutting-edge behavioural science directly relevant to you. We produce reports that highlight the key takeaways in plain English.


How do we fix it? tas.be.lab co-design the right behavioural interventions to address your policy challenges. Our designs bring behavioural change tailored to your context and objectives.


Has it worked? We evaluate your policies and interventions. tas.be.lab designs and run experiments in the right contexts (online, in the field or lab) to establish whether your policies are fit for purpose.


What’s your evidence base? You have amassed data about customers, employees, your markets or industry. We use the latest statistical tools to tell you what the data say for better policy insight.


The brand new tas.be.lab facility is located at 100 Melville Street in central Hobart. The facility doubles as a state-of-the-art working experimental laboratory as well as training and discovery centre.

It has seating for up to 30 participants or delegates and is partitionable into two rooms.

The lab features PCs with the latest software, removable desks partitions, reception area, kitchen and two control rooms.

It is available for hire for training seminars or research studies

tas.be.lab maintains a database of potential study participants which include students and staff from the University as well as members of the community. If you are interested in receiving invitations to participate in one of our studies, please join our participant database.

Join our participant database

Our work

At tas.be.lab we apply behavioural insights and methods to the issues and topics that concern our clients and collaborators from the community, business and government. Our work covers a broad spectrum of economic, environmental, health and social welfare decision-making, from which the following common themes have emerged.

Study with us

At tas.be.lab we have significant experience in designing and delivering executive education courses internationally. If you are looking for professional behavioural science training, please look at our Graduate Certificate in Behavioural Insights. Alternatively, we can co-design a tailor-made programme based on your organisation’s needs and priorities.

We offer a Graduate Certificate as well as a range of short courses for postgraduates and practitioners seeking to upskill and develop capabilities in behavioural insights.

Core units of study:


The Tasmanian Behavioural Network (tasbenet) is an informal platform for anyone in Tasmania with a professional interest in behavioural science and its applications – including researchers, practitioners and policymakers. We welcome anyone who shares these interests to join in our activities. Please email us to register interest or to make suggestions for events and activities. We do not maintain an email list but will advertise all events below.

Sign up for the tasbenet LinkedIn group

Hobart Round Table

The tasbenet Round Table is an informal monthly gathering in a social atmosphere. All welcome – no confirmation required. Please check back on this page in case there are last-minute changes to the programme.

Friday, 24 March 2023 17:30 Fox Friday, 105 Murray Street, Hobart
Friday, 21 April 2023 17:30 Fox Friday, 105 Murray Street, Hobart
Friday, 26 May 2023 17:30 Fox Friday, 105 Murray Street, Hobart
Friday, 7 July 2023 17:30 Fox Friday, 105 Murray Street, Hobart
Friday, 18 August 2023 17:30 Fox Friday, 105 Murray Street, Hobart
Friday, 15 September 2023 17:30 Fox Friday, 105 Murray Street, Hobart
Saturday, 7 October 2023 17:30 In The Hanging Garden (downstairs Cathedral section), 112 Murray Street, Hobart
Friday, 17 November 2023 17:30 In The Hanging Garden (downstairs Cathedral section), 112 Murray Street, Hobart
Friday, 8 December 2023 17:30 Fox Friday, 105 Murray Street, Hobart

In the media

The Conversation