UMORE - Pharmacy

Primer for new Sales Reps

Vaccines-hesitancy

This JIT training is not part of the CEP.

More information? call us 1300 305 228 or email MedicinesAustralia.CEP@utas.edu.au

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Designed to be ‘Just in Time’ for new Medical Sales Representatives, this training provides a foundation to ethical communication with healthcare professionals in support of Quality Use of Medicines. We apply the Overarching Principles of the Medicines Australia Code of Conduct to ethical dilemmas and evaluate appropriate interactions and provisions. You will gain a general understanding of Product Information documents and how the information it contains can best be delivered to healthcare professionals through evaluation of real-life examples.

This JIT training will take approximately 3-5 hours of study.

The cost of this training is $150 inc.  GST.

Intended Learning Outcomes

At the end of the course, students should be able to:

    • Outline the governance of prescription medicines
    • Describe the role of Medicines Australia and the purpose of the Medicines Australia Code of Conduct
    • Describe access to healthcare and medicines in Australia
    • Identify promotional materials and their appropriate audience
    • Differentiate between promotional activities and scientific exchange
    • Outline the different roles of medical sales representatives and Medical Science Liaison (MSL) officers
    • Understand the ethical and professional approach to marketing to healthcare professionals
    • Describe the form for Product Information and identify sections of the Product Information based on content
    • Apply Product Information to the delivery of balanced information to the healthcare professional
    • Describe the purpose of starter packs and trade packs
    • Evaluate which educational materials and items of value are appropriate provisions for healthcare professionals during sales meetings
    • Outline the principles that apply to hospitality during sales meetings
    • Evaluate appropriate interactions between representatives and healthcare professionals
    • Apply the Medicines Australia Overarching Principles to the medical sales representative role and real-life scenarios

For more information on this or other UMORE courses, and to enrol, sign up to our iLearn website.