Courses & Units
Marketing: Design and Strategy XPD012
Introduction
This unit defines the marketing concept, the marketing management process, the marketing environment and marketing research. Students define and apply knowledge of various markets in which organisations operate and the ways in which they identify and select particular customer groups. Evaluation skills are applied to the major elements that comprise an organisation’s tactical marketing program and application to product planning and development from a marketing perspective enhances understanding. Contemporary challenges in international marketing are explored.
Summary
| Unit name | Marketing: Design and Strategy |
|---|---|
| Unit code | XPD012 |
| Credit points | 12.5 |
| College/School | Academic Division DVC - Education |
| Discipline | University Pathways |
| Coordinator | Abby Xiao |
| Available as an elective? | No |
| Delivered By | Third Party(ies): UP Education |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | IPC Semester 1 | On-Campus | International | ||
| Hobart | IPC Semester 2 | On-Campus | International | ||
| Hobart | IPC Semester 3 | On-Campus | International | ||
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| IPC Semester 1 | 26/2/2024 | 19/3/2024 | 15/4/2024 | 31/5/2024 |
| IPC Semester 3 | 14/10/2024 | 4/11/2024 | 6/12/2024 | 24/1/2025 |
| IPC Semester 2 | 24/6/2024 | 15/7/2024 | 5/8/2024 | 13/9/2024 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Define and apply knowledge of the marketing concept, the marketing management process, the marketing environment and marketing research
- Define and apply knowledge of the various markets in which organisations operate and the ways in which they identify and select particular customer groups
- Evaluate the major elements that comprise an organisation’s tactical marketing program and apply them to product planning and development from a marketing perspective
- Understand contemporary challenges in international marketing
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| 091501 | $555.00 | $555.00 | not applicable | $1,906.00 |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Teaching
| Assessment | Participation (5%)|Assignment (10%)|Assignment (15%)|Group Presentation (20%)|Examination (50%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.