Marketing: Design and Strategy unit (XPD012)

Hobart

Introduction

This unit defines the marketing concept, the marketing management process, the marketing environment and marketing research. Students define and apply knowledge of various markets in which organisations operate and the ways in which they identify and select particular customer groups. Evaluation skills are applied to the major elements that comprise an organisation’s tactical marketing program and application to product planning and development from a marketing perspective enhances understanding. Contemporary challenges in international marketing are explored.

Summary

Unit name	Marketing: Design and Strategy
Unit code	XPD012
Credit points	12.5
College/School	Academic Division Learning Teaching Performance
Discipline	University Pathways
Coordinator	John Mtandwa
Available as an elective?	No
Delivered By	Third Party(ies): UP Education
Level	Foundation or Enabling

Availability

Location	Study period	Attendance options		Available to
Hobart	IPC Semester 2
Hobart	IPC Semester 3

Note

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Key Dates

Study Period	Start date	Census date	WW date	End date
IPC Semester 2	22/06/2026	13/07/2026	09/08/2026	18/09/2026
IPC Semester 3	12/10/2026	03/11/2026	04/12/2026	22/01/2027

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2026 are indicative and subject to change. Finalised census dates for 2026 will be available from the 1st October 2025. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

• Define and apply knowledge of the marketing concept, the marketing management process, the marketing environment and marketing research
• Define and apply knowledge of the various markets in which organisations operate and the ways in which they identify and select particular customer groups
• Evaluate the major elements that comprise an organisation’s tactical marketing program and apply them to product planning and development from a marketing perspective
• Understand contemporary challenges in international marketing

Fee Information

Field of Education	Commencing Student Contribution 1,3	Grandfathered Student Contribution 1,3	Approved Pathway Course Student Contribution 2,3	Domestic Full Fee 4
091501	$592.00	$592.00	not applicable	$2,101.00

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Teaching

Teaching Pattern	5 hours/week on-campus classes and 2 hours/week moderated online independent learning activities, over 13 teaching weeks.
Assessment	Participation (5%)|Assignment (10%)|Assignment (15%)|Group Presentation (20%)|Examination (50%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required	Required readings will be listed in the unit outline prior to the start of classes.

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