Principles of Marketing unit (XPD112)

Introduction

Marketing is the practice of managing an organisation’s market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit explores the basic principles and concepts that underpin marketing. You will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit will provide you with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This unit will help you to develop skills in the application of marketing concepts to practical business problems in order to identify potential marketing solutions.

Summary

Unit name	Principles of Marketing
Unit code	XPD112
Credit points	12.5
College/School	Academic Division Learning Teaching Performance
Discipline	University Pathways
Coordinator	John Mtandwa
Available as an elective?	No
Delivered By	Third Party(ies): UP Education
Level	Introductory

Learning Outcomes

• Explain marketing theories.
• Apply knowledge of marketing theories to analyse marketing problems.
• Discuss marketing’s role in an organisation and society.
• Communicate knowledge of marketing theories in written form.

Fee Information

Field of Education	Commencing Student Contribution 1,3	Grandfathered Student Contribution 1,3	Approved Pathway Course Student Contribution 2,3	Domestic Full Fee 4
			not applicable

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

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Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA151

Teaching

Assessment	Application Activities (30%)|Individual Case Study (30%)|Examination (40%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required	Required readings will be listed in the unit outline prior to the start of classes.

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