The Campaign: Advocacy and Public Relations unit (HEJ115)

Hobart

Introduction

Advocacy or the ability to influence decisions within political, economic, and social institutions is perhaps one of the most powerful ways in which public relations today influences the world. Success for any brand, business, government or social enterprise relies on public perception. In this context advocacy can help to win elections, change laws and policy, help brands connect with their audiences as well as make for compelling changes in consumer behaviour. In this unit you will develop the capacity to advocate by creating narratives and campaigns that influence key publics to actively support an idea or cause. Further, you will learn how to engage with the media as a strategic communicator.

Summary

Unit name	The Campaign: Advocacy and Public Relations
Unit code	HEJ115
Credit points	12.5
College/School	Arts and Society Humanities and Social Sciences
Discipline	Media
Coordinator	Doctor Gemma Blackwood
Available as an elective?	Yes
Delivered By	University of Tasmania
Level	Introductory

Availability

Location	Study period	Attendance options		Available to
Hobart	Semester 2

Note

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Key Dates

Study Period	Start date	Census date	WW date	End date
Semester 2	06/07/2026	28/07/2026	31/08/2026	25/10/2026

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2026 are indicative and subject to change. Finalised census dates for 2026 will be available from the 1st October 2025. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

• Describe the purpose of advocacy and public relations in the field of media and communication
• Create communications collateral on behalf of a client for the media
• Compare strategic approaches to campaign development
• Organise and disseminate media material in a professional context

Fee Information

Field of Education	Commencing Student Contribution 1,3	Grandfathered Student Contribution 1,3	Approved Pathway Course Student Contribution 2,3	Domestic Full Fee 4
100799	$2,174.00	$1,020.00	not applicable	$2,972.00

• Available as a Commonwealth Supported Place
• HECS-HELP is available on this unit, depending on your eligibility³
• FEE-HELP is available on this unit, depending on your eligibility⁴

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Teaching

Teaching Pattern	30 minute Online Lecture, 30 Minute independent activity, 2 hour tutorial, weekly.
Assessment	Campaign Analysis (30%)|Media Conference (30%)|Digital Media Kit (40%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required	Required readings will be listed in the unit outline prior to the start of classes.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.