Multiplatform Content Creation unit (HEJ225)

Introduction

Media and communications technologies provide us with the tools to engage audiences with immersive experiences that encourage participation and exploration. In this unit, you will experiment with platform integration, and expand your understanding of digital cultures to transmedia tools such as Augmented Reality (AR), Virtual Reality (VR) and Alternate Reality Games (ARGs). As part of a team you will create a multiplatform media project that provides opportunities for users to interact, consider the ethical challenges of user-generated content, and experiment with machine learning (GenAI) in content creation.

Summary

Unit name	Multiplatform Content Creation
Unit code	HEJ225
Credit points	12.5
College/School	Arts and Society Humanities and Social Sciences
Discipline	Media
Coordinator	Mr Andy Terhell
Available as an elective?	Yes
Delivered By	University of Tasmania
Level	Intermediate

Availability

Specific information on 2027 unit availability will be available in August

Learning Outcomes

• Identify principles of transmedia storytelling in content creation
• Apply affordances of machine learning (AI) and immersive technologies in transmedia storytelling
• Generate novel media concepts that integrate interactive multiplatform elements
• Produce an original media product in a collaborative context

Fee Information

2027 fee information will be available in August.

Requisites

Prerequisites

25 credit points in 100 level media and communication units

Teaching

Teaching Pattern	Weekly, 30 minutes online lecture, 30 minutes activity and Two hour  weekly tutorial.
Assessment	Podcast Episode (20%)|Multiplatform Media project proposal and commentary (30%)|Team-based Multiplatform Media Project (50%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required	Weekly readings will be posted in MyLO weekly content

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.