Introduction
To be successful in the dynamic media and communications industry, emerging practitioners need to adopt what we call an entrepreneurial mindset. This unit combines creative practice with business acumen to equip you to develop this mindset. You will develop a professional profile, , experiment with the affordances of Gen AI practise networking, and gain insights into managing a portfolio career from experts in the field. This unit prepares you to launch into a work placement with the communication skills to confidently engage with potential employers, funding bodies or collaborators.
Summary
| Unit name | Media and Communications Entrepreneurship |
| Unit code | HEJ241 |
| Credit points | 12.5 |
| College/School | Arts and Society Humanities and Social Sciences |
| Discipline | Media |
| Coordinator | Doctor Donald Reid |
| Available as an elective? | Yes |
| Delivered By | University of Tasmania |
| Level | Intermediate |
Availability
Specific information on 2027 unit availability will be available in August
Learning Outcomes
- Explain processes of innovation and industry disruption to changing work practices, including the use of machine learning (AI)
- Describe knowledge and skills required by emerging practitioners in a changing environment
- Develop a personal media profile for professional contexts
- Generate a formal application for a professional role in an organisational context
Fee Information
2027 fee information will be available in August.
Requisites
Prerequisites
50 credit points of media and communication unitsTeaching
| Teaching Pattern | Weekly, 30 minutes online lecture, 30 minutes independent learning activity, two hour tutorial |
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| Assessment | Job Application with critical reflection (30%)|Long form journalism piece (30%)|Professional Media Profile (40%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
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The University reserves the right to amend or remove courses and unit availabilities, as appropriate.