Media and Communications Entrepreneurship unit (HEJ241)

Hobart

Introduction

To be successful in the dynamic media and communications industry, emerging practitioners need to adopt what we call an entrepreneurial mindset. This unit combines creative practice with business acumen to equip you to develop this mindset. You will develop a professional profile, , experiment with the affordances of Gen AI practise networking, and gain insights into managing a portfolio career from experts in the field.  This unit prepares you to launch into a work placement with the communication skills to confidently engage with potential employers, funding bodies or collaborators.

Summary

Unit name	Media and Communications Entrepreneurship
Unit code	HEJ241
Credit points	12.5
College/School	Arts and Society Humanities and Social Sciences
Discipline	Media
Coordinator	Doctor Donald Reid
Available as an elective?	Yes
Delivered By	University of Tasmania
Level	Intermediate

Availability

Location	Study period	Attendance options		Available to
Hobart	Semester 2

Note

Please check that your computer meets the minimum System Requirements if you are attending via Distance/Off-Campus.

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Key Dates

Study Period	Start date	Census date	WW date	End date
Semester 2	5/7/2026	27/7/2026	30/8/2026	24/10/2026

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2026 are indicative and subject to change. Finalised census dates for 2026 will be available from the 1st October 2025. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

• Explain processes of innovation and industry disruption to changing work practices, including the use of machine learning (AI)
• Describe knowledge and skills required by emerging practitioners in a changing environment
• Develop a personal media profile for professional contexts
• Generate a formal application for a professional role in an organisational context

Fee Information

Field of Education	Commencing Student Contribution 1,3	Grandfathered Student Contribution 1,3	Approved Pathway Course Student Contribution 2,3	Domestic Full Fee 4
100799	$2,174.00	$1,020.00	not applicable	$2,972.00

• Available as a Commonwealth Supported Place
• HECS-HELP is available on this unit, depending on your eligibility³
• FEE-HELP is available on this unit, depending on your eligibility⁴

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Prerequisites

50 credit points of media and communication units

Teaching

Teaching Pattern	Weekly, 30 minutes online lecture, 30 minutes independent learning activity, two hour tutorial
Assessment	Job Application with critical reflection (30%)|Long form journalism piece (30%)|Professional Media Profile (40%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required	Required readings will be listed in the unit outline prior to the start of classes.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.