Strategic Digital Media unit (HEJ509)

Introduction

Digital and social media play an increasing role in the contemporary media landscape. In this unit you will develop your knowledge of key concepts, principles, and practices to understand how digital and social media inform a strategic communication environment. The focus of this unit is on developing your knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies. You will also gain practical skills in digital content creation for various platforms.

Summary

Unit name	Strategic Digital Media
Unit code	HEJ509
Credit points	12.5
College/School	Arts and Society Humanities and Social Sciences
Discipline	Media
Coordinator	Doctor Donald Reid
Delivered By	University of Tasmania
Level	Postgraduate

Learning Outcomes

• Critically evaluate the role of digital media in a strategic communication environment.
• Design and summarise a social media project which uses digital content creation, and present progress on a project in a concise and convincing way.
• Demonstrate your own digital and social media practice in a portfolio of practical work.
• Critically evaluate and discuss your media production experiences and the content you have produced in the context of key concepts in emergent media technologies.

Fee Information

Field of Education	Commencing Student Contribution 1,3	Grandfathered Student Contribution 1,3	Approved Pathway Course Student Contribution 2,3	Domestic Full Fee 4
			not applicable

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Teaching

Teaching Pattern	13 x Weekly 1hr Online content, consisting of pre-recorded lectures, discussions, readings and activities 13 x Weekly 2hr Seminars available face to face and/or Zoom. Non-compulsory scheduled field trip.
Assessment	Oral pitch for a digital and social media campaign (20%)|Portfolio of digital and social media content (40%)|Strategic Digital and Social Media Report (40%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required	Required readings will be listed in the unit outline prior to the start of classes.

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