Strategic Digital Media unit (HEJ509)

Hobart, Online

Introduction

Digital and social media play an increasing role in the contemporary media landscape. In this unit you will develop your knowledge of key concepts, principles, and practices to understand how digital and social media inform a strategic communication environment. The focus of this unit is on developing your knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies. You will also gain practical skills in digital content creation for various platforms.

Summary

Unit name	Strategic Digital Media
Unit code	HEJ509
Credit points	12.5
College/School	Arts and Society Humanities and Social Sciences
Discipline	Media
Coordinator	Doctor Donald Reid
Delivered By	University of Tasmania
Level	Postgraduate

Availability

Specific information on 2027 unit availability will be available in August

Key Dates

Study Period	Start date	Census date	WW date	End date
Semester 1	21/2/2027	15/3/2027	18/4/2027	12/6/2027

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2027 are indicative and subject to change. Finalised census dates for 2027 will be available from the 1st October 2026. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

• Critically evaluate the role of digital media in a strategic communication environment.
• Design and summarise a social media project which uses digital content creation, and present progress on a project in a concise and convincing way.
• Demonstrate your own digital and social media practice in a portfolio of practical work.
• Critically evaluate and discuss your media production experiences and the content you have produced in the context of key concepts in emergent media technologies.

Fee Information

2027 fee information will be available in August.

Teaching

Teaching Pattern	13 x Weekly 1hr Online content, consisting of pre-recorded lectures, discussions, readings and activities 13 x Weekly 2hr Seminars available face to face and/or Zoom. Non-compulsory scheduled field trip.
Assessment	Oral pitch for a digital and social media campaign (20%)|Portfolio of digital and social media content (40%)|Strategic Digital and Social Media Report (40%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required	Required readings will be listed in the unit outline prior to the start of classes.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.