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Strategic Digital Media unit (HEJ509)

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Unit year 2026

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Location: Hobart, Online

Introduction

Digital and social media play an increasing role in the contemporary media landscape. In this unit you will develop your knowledge of key concepts, principles, and practices to understand how digital and social media inform a strategic communication environment. The focus of this unit is on developing your knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies. You will also gain practical skills in digital content creation for various platforms.

Summary

Unit name Strategic Digital Media
Unit code HEJ509
Credit points 12.5
College/School Arts and Society
Humanities and Social Sciences
Discipline Media
Coordinator Doctor Donald Reid
Delivered By University of Tasmania
Level Postgraduate

Availability

Location Study period Attendance options Available to
Hobart Semester 1 This unit is available through on-campus delivery Available to International Students Available to Domestic Students
Online Semester 1 This unit is available through off-campus delivery Available to International Students Available to Domestic Students
  • Key:
  • This unit is available through on-campus delivery On-campus
  • This unit is available through off-campus delivery Off-Campus
  • Available to International Students International students
  • Available to Domestic Students Domestic students
Note

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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Key Dates

Study Period Start date Census date WW date End date
Semester 1 22/2/2026 16/3/2026 19/4/2026 13/6/2026

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2026 are indicative and subject to change. Finalised census dates for 2026 will be available from the 1st October 2025. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Critically evaluate the role of digital media in a strategic communication environment.
  • Design and summarise a social media project which uses digital content creation, and present progress on a project in a concise and convincing way.
  • Demonstrate your own digital and social media practice in a portfolio of practical work.
  • Critically evaluate and discuss your media production experiences and the content you have produced in the context of key concepts in emergent media technologies.

Fee Information

Field of Education Commencing Student Contribution 1,3 Grandfathered Student Contribution 1,3 Approved Pathway Course Student Contribution 2,3 Domestic Full Fee 4
100799 $2,174.00 $1,020.00 not applicable $3,039.00
  • Available as a Commonwealth Supported Place
  • HECS-HELP is available on this unit, depending on your eligibility3
  • FEE-HELP is available on this unit, depending on your eligibility4

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Teaching

Teaching Pattern

 

  • 13 x Weekly 1hr Online content, consisting of pre-recorded lectures, discussions, readings and activities
  • 13 x Weekly 2hr Seminars available face to face and/or Zoom.
  • Non-compulsory scheduled field trip.

 

AssessmentOral pitch for a digital and social media campaign (20%)|Portfolio of digital and social media content (40%)|Strategic Digital and Social Media Report (40%)
TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Required readings will be listed in the unit outline prior to the start of classes.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.