Introduction
Digital and social media play an increasing role in the contemporary media landscape. In this unit you will develop your knowledge of key concepts, principles, and practices to understand how digital and social media inform a strategic communication environment. The focus of this unit is on developing your knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies. You will also gain practical skills in digital content creation for various platforms.
Summary
| Unit name | Strategic Digital Media |
| Unit code | HEJ509 |
| Credit points | 12.5 |
| College/School | Arts and Society Humanities and Social Sciences |
| Discipline | Media |
| Coordinator | Doctor Donald Reid |
| Delivered By | University of Tasmania |
| Level | Postgraduate |
Availability
Specific information on 2027 unit availability will be available in August
Learning Outcomes
- Critically evaluate the role of digital media in a strategic communication environment.
- Design and summarise a social media project which uses digital content creation, and present progress on a project in a concise and convincing way.
- Demonstrate your own digital and social media practice in a portfolio of practical work.
- Critically evaluate and discuss your media production experiences and the content you have produced in the context of key concepts in emergent media technologies.
Fee Information
2027 fee information will be available in August.
Teaching
| Teaching Pattern |
|
|---|---|
| Assessment | Oral pitch for a digital and social media campaign (20%)|Portfolio of digital and social media content (40%)|Strategic Digital and Social Media Report (40%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
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The University reserves the right to amend or remove courses and unit availabilities, as appropriate.