Introduction to Strategic Communication unit (HEJ511)

Introduction

The ability to strategically communicate is a skill required in many industries and sectors. In this unit, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication industries. You will be introduced to key trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable you to think strategically about content creation, information gathering and audience engagement, which will equip you to write and pitch a story to a relevant publication. You will gain a deeper understanding of how strategic communication can drive change in a variety of contexts while acquiring important practical skills in professional communication, information management, media engagement and publicity.

Summary

Unit name	Introduction to Strategic Communication
Unit code	HEJ511
Credit points	12.5
College/School	Arts and Society Humanities and Social Sciences
Discipline	Media
Coordinator	Doctor Claire Konkes
Delivered By	University of Tasmania
Level	Postgraduate

Learning Outcomes

• Critically evaluate media content using media and communication concepts and methods.
• Apply these concepts to a range of media production projects drawn from political, business and environment fields, and a range of cultural perspectives.
• Effectively and ethically communicate in a variety of scholarly and professional formats.
• Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communication.

Fee Information

Field of Education	Commencing Student Contribution 1,3	Grandfathered Student Contribution 1,3	Approved Pathway Course Student Contribution 2,3	Domestic Full Fee 4
			not applicable

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

HEJ504

Teaching

Teaching Pattern	Weekly online content, consisting of pre-recorded lectures, discussions, readings and activities.
Assessment	Publication and content report (20%)|Journalism and reflexive essay (40%)|Media Release and Report (40%)
Timetable	View the lecture timetable | View the full unit timetable

Textbooks

Required	Required readings will be listed in the unit outline prior to the start of classes.

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