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Introduction to Strategic Communication unit (HEJ511)

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Unit year 2026

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Location: Online

Introduction

The ability to strategically communicate is a skill required in many industries and sectors. In this unit, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication industries. You will be introduced to key trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable you to think strategically about content creation, information gathering and audience engagement, which will equip you to write and pitch a story to a relevant publication. You will gain a deeper understanding of how strategic communication can drive change in a variety of contexts while acquiring important practical skills in professional communication, information management, media engagement and publicity.

Summary

Unit name Introduction to Strategic Communication
Unit code HEJ511
Credit points 12.5
College/School Arts and Society
Humanities and Social Sciences
Discipline Media
Coordinator Doctor Donald Reid
Delivered By University of Tasmania
Level Postgraduate

Sustainable Development Goals

The Unit Coordinator has identified that this unit aligns with the following UN Sustainable Development Goals. We welcome your thoughts and feedback on the alignment of the unit with these goals.

Availability

Location Study period Attendance options Available to
Online Semester 1 This unit is available through off-campus delivery Available to International Students Available to Domestic Students
  • Key:
  • This unit is available through on-campus delivery On-campus
  • This unit is available through off-campus delivery Off-Campus
  • Available to International Students International students
  • Available to Domestic Students Domestic students
Note

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Key Dates

Study Period Start date Census date WW date End date
Semester 1 23/02/2026 17/03/2026 20/04/2026 14/06/2026

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2026 are indicative and subject to change. Finalised census dates for 2026 will be available from the 1st October 2025. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Critically evaluate media content using media and communication concepts and methods.
  • Apply these concepts to a range of media production projects drawn from political, business and environment fields, and a range of cultural perspectives.
  • Effectively and ethically communicate in a variety of scholarly and professional formats.
  • Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communication.

Fee Information

Field of Education Commencing Student Contribution 1,3 Grandfathered Student Contribution 1,3 Approved Pathway Course Student Contribution 2,3 Domestic Full Fee 4
100799 $2,174.00 $1,020.00 not applicable $3,039.00
  • Available as a Commonwealth Supported Place
  • HECS-HELP is available on this unit, depending on your eligibility3
  • FEE-HELP is available on this unit, depending on your eligibility4

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UniConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

HEJ504

Teaching

Teaching Pattern

Weekly online content, consisting of pre-recorded lectures, discussions, readings and activities.

AssessmentPublication and content report (20%)|Journalism and reflexive essay (40%)|Media Release and Report (40%)
TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Required readings will be listed in the unit outline prior to the start of classes.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.