Introduction
This unit introduces students to creating immersive experiences that engage multiple senses and allow users freedom to explore. Working across digital and physical dimensions, this unit focuses on immersive, engaging, sensory-rich experience design that is flexible and self-directed by the user. Through ethnographic research methods, students will gather insights about immersive environments while analysing existing experiences to identify key effectiveness factors. The unit emphasises iterative prototyping and feedback integration, enabling students to develop and refine design solutions that respond to user needs. By completion, students will possess the methodological toolkit to create innovative immersive experiences that thoughtfully balance designer intention with user agency across various contexts.
Summary
| Unit name | Immersive Experience Design |
| Unit code | KDA229 |
| Credit points | 12.5 |
| College/School | Sciences and Engineering School of Architecture and Design |
| Discipline | Architecture & Design |
| Coordinator | Mrs Sophia Holmes |
| Available as an elective? | Yes |
| Delivered By | University of Tasmania |
| Level | Intermediate |
Sustainable Development Goals
The Unit Coordinator has identified that this unit aligns with the following UN Sustainable Development Goals. We welcome your thoughts and feedback on the alignment of the unit with these goals.
Availability
Specific information on 2027 unit availability will be available in August
Learning Outcomes
- Conduct basic design ethnography to gather insights about immersive environments.
- Evaluate and analyse existing immersive experiences to determine what makes them effective.
- Apply relevant methods to the design of an immersive experience design prototype.
- Engage in and apply feedback to design decision making and refinement.
Fee Information
2027 fee information will be available in August.
Teaching
| Assessment | Design Sprints (30%)|Emotional Mapping and Non-Linear Navigation Design (30%)|Immersive Experience Prototype (40%) |
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| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Austin, T. (2020). Narrative Environments and Experience Design: Space as a Medium of Communication (1st edition., Vol. 1). Taylor & Francis Group, an informa business. https://doi.org/10.4324/9780367138073 Paulsen, K. S. (2022). Integrated storytelling by design¿: concepts, principles and methods for new narrative dimensions (1st ed.). Routledge. |
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The University reserves the right to amend or remove courses and unit availabilities, as appropriate.