Overview (2027)
Key Information
Commonwealth Supported and Full Fee Paying places available (check your Letter of Offer for details)
Duration
Minimum 1 Year, up to a maximum of 2 years.
Location
CRICOS: 111852K
Duration
Minimum 1 year, up to a maximum of 2 years.
Location
Professor Swee-Hoon Chuah
Professor of Behavioural Economics
This course is offered part-time only, over one year, or two semesters.
Policy making in business, public and NGO sectors is about a single issue - human behaviour: How to understand, predict and nudge people for better outcomes for society and the economy. The last 50 years have seen unprecedented progress in behavioural insights, the science of how people choose. All major organisations are now harnessing the fruits of this 'behavioural revolution' (E&Y).
The Graduate Certificate in Behavioural Insights will provide you with the cutting edge of behavioural science applied to public policy, finance, managing organisations and consumer behaviour. In addition, you'll be able to apply behavioural science to practical contexts including formulating human-centric policy, designing behaviour nudge interventions and conducting A/B experimental trials. Our behavioural science specialists will guide you through the application of the latest insights from behavioural economics, psychology and cognitive science. The certificate will enable you to make the game-changing decisions that public and private organisations around the globe are already making.
The UK's Behavioural Insights Unit raised tax compliance by 6% by adding a single statement to the standard tax demand letter. Based on a single ad display experiment, Bing increased revenue by 12% annually. Companies that implement behavioural insights principles outperform their peers by 85% in sales growth (Gallup).
Key contacts
| Current student enrolment questions and advice | UConnect |
| Course Coordinator | Professor Robert Hoffman |
- 1 Identify and explain core concepts at the intersection of economics, psychology and behavioural science, to predict their influence on individual and group behaviour, and decision making.
- 2 Identify the behavioural roots of social or economic problems, construct alternate solutions, and translate these solutions into a series of possible interventions to solve these problems.
- 3 Implement rigorous and ethical experiments to test and evaluate the efficacy of alternate behavioural intentions.
Tasmanian Behavioural Lab
A key pillar of learning and teaching in this course is the Tasmanian Behavioural Lab, which operates in collaboration with organisations across the private, public, and community sectors, both in Tasmania and throughout Australia. Founded to address significant challenges, the lab enables you to bridge the gap between theory and practice. You’ll be directly involved in projects tackling issues such as reducing high-risk gambling and disincentivising overfishing practices.
Guided by lab members from diverse backgrounds, you’ll gain invaluable experience in activities covering every stage of the process, from problem identification to the testing of behavioural solutions.
Building on your practical experience, you’ll have the opportunity to further expand your knowledge by undertaking a project at the Tasmanian Behavioural Lab. This experience will broaden your horizons, help you form valuable industry connections, and allow you to put theories into practice.
By the time you leave the lab, you’ll be well-equipped with both practical exposure to applying behavioural insights and the in-demand, job-ready skills needed to hit the ground running.
Career outcomes
Professor Swee-Hoon Chuah
Acquiring behavioural insights knowledge and skills opens doors to both private and public sector employment, with a growing number of respected companies and government departments seeking professionals who can refine business strategies and public policies.
Upon graduation, you’ll be ready to adapt and excel in your chosen workplace or sector, equipped with a deep understanding of discipline-specific concepts, research strategies, and communication methods to tackle challenges head-on.
Potential career paths for graduates include roles such as consultants, policy advisors, and behavioural finance specialists.
In my 25 years of providing executive training in Europe, East Asia and Australia I have seen first-hand how behavioural science expertise can change the intellectual perspectives and career outcomes of course participants and help transform their organisations. I look forward to welcoming you to the behavioural revolution.
Dr Robert Hoffmann
Professor of Behavioural Economics, Tasmanian Behavioural Lab
Course structure
To graduate from the Graduate Certificate in Behavioural Insights, you must satisfactorily complete 50 credit points of study from the units listed below in the schedule.
Please note this course is currently available on a part-time enrolment basis only.
Please note that the units in this course included timetabled classes and that both on campus and online students are expected to attend classes at the scheduled times. For students studying online outside of Australia this may include classes outside of normal work and study hours due to differences in timezones.
This unit provides you with an introduction to behavioural economics. Behavioural economics is a discipline at the intersection of economics and psychology that draws on insights and methods from the social sciences to understand better how people actually make decisions.…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 |  |  |  | |
| Online | Semester 1 |  | | | |
- Key:
- On-campus
- Off-Campus
- International students
- Domestic students
The purpose of the unit is to build an applied understanding of the psychological biases which influence financial decision-making. The behavioural finance perspective of decision-making is contrast with more traditional finance perspectives. This enables a unique interpretation of market anomalies…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | | | | |
| Online | Semester 2 | | | | |
- Key:
- On-campus
- Off-Campus
- International students
- Domestic students
Economics for Managers introduces students to economic reasoning as a framework for analysing and addressing organisational, market and public policy problems. Students apply economic concepts and analytical frameworks to understand how individuals, organisations, markets and governments make decisions and how…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | | | | |
| Online | Semester 1 | | | | |
- Key:
- On-campus
- Off-Campus
- International students
- Domestic students
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | | | | |
| Online | Semester 2 | | | | |
- Key:
- On-campus
- Off-Campus
- International students
- Domestic students
The role of leaders and the function of leadership has been the focus of scrutiny for many years. It could be argued that this scrutiny has been amplified in recent times due the recent crises associated with the COVID-19 pandemic.…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | | | | |
| Online | Semester 1 | | | | |
- Key:
- On-campus
- Off-Campus
- International students
- Domestic students
View all details for BMA613 Leading Capability Development in Organisations
Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Melbourne Study Centre | Semester 2 | | | ||
| Ultimo Study Centre | Semester 2 | | | ||
| Hobart | Semester 2 | | | | |
| Online | Semester 2 | | | | |
- Key:
- On-campus
- Off-Campus
- International students
- Domestic students
View all details for BMA708 Marketing Insights into Big Data
Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Melbourne Study Centre | Semester 1 | | | ||
| Ultimo Study Centre | Semester 1 | | | ||
| Hobart | Semester 1 | | | | |
| Online | Semester 1 | | | | |
- Key:
- On-campus
- Off-Campus
- International students
- Domestic students
Entry requirements
For entry into the Graduate Certificate in Behavioural Insights, students must meet the following criteria:
Completion of an AQF level 7 Bachelor degree (or higher) or the equivalent overseas qualification. The qualification may be from any discipline.
In addition to the requirements for Domestic applicants, International applicants must provide one of the following:
- Successful completion of English for Academic Purposes 2 at the University of Tasmania with a minimum overall score of 65% (no individual score less than 60%);
- An IELTS 6.5 (no individual band less than 6.0);
- A TOEFL (iBT) overall score of 88 (no individual skill below: Reading 16; Listening 16; Speaking 18; Writing 22);
- A PTE Academic 58 with no score lower than 50
These tests must not be more than 24 months old.
UTAS also accepts approved Prior Studies in English (https://www.utas.edu.au/international/applying/entry-requirements/english-language-requirements)
Students who successfully complete the Graduate Certificate of Behavioural Insights (C5V) are eligible for 50 credit points (4 units) into a non-specialised MBA (Global).
Fees & scholarships
Domestic students
Commonwealth supported places (CSP) are available for this course. For eligible domestic students, this means your fees will be subsidised by the Australian Government. You’ll only need to pay the student contribution amount for each unit you study within the course.
Commonwealth Supported Place indicative annual fee: $8,696
How is this calculated?
This is an estimate. The calculation is based on the average part-time enrolment for this course in 2026. All figures are indicative only for 2027. Actual tuition fees will depend on specific unit enrolment, and are subject to annual increases each year. You can find the complete fee details for each unit of study on the individual unit pages. The units for this course are found in the course structure section of this page.
These figures do not include other costs such as the Student Services and Amenities Fee (SSAF). For further information, please visit Scholarships, fees and costs.
HECS-HELP loans
You may be able to defer payment of the student contribution amount by accessing a HECS-HELP loan from the Government. If eligible, you’ll only have to pay your tuition fees once you start earning above a specific amount.
Further information on student loans and a CSP eligibility checker can be found at Australian Government Study Assist.
International students
2027 annual international student tuition fee: $19,975 AUD
The standard year of study for this course is 50 credit points.
Indicative total tuition fee for international students: $ 19,975 AUD.
This total tuition fee is indicative only. Please visit fees and costs for further information on how this is calculated.
International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.
Domestic scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
International scholarships
The University of Tasmania offers a range of scholarships for full fee-paying international students, designed to recognise academic merit and support access to university study.
For many of our international scholarships you will be automatically assessed when you submit your International Student Application, meaning no separate scholarship application is required. Some scholarships may require additional application steps. Explore our International Scholarships to learn more about available opportunities and application requirements.
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