The Tourism Research and Education Network (TRENd) is a network of researchers at the University of Tasmania who have an interest in tourism research and education.
Our goal is to support tourism researchers across the University of Tasmania by providing opportunities for the to meet and collaborate. TRENd also aims to extend these linkages to the tourism industry, with whom we have a very close relationship.
Past and current industry partners include Tourism Tasmania, the Tasmanian Parks and Wildlife Service, the Department of State Growth, the Port Arthur Historic Site, Destination Southern Tasmania, Wine Tasmania, the Tourism Industry Council, the Huon Valley Council, Tahune Airwalk, Willie Smiths Apple Shed,
the Old Woolstore Accommodation plus many small and medium enterprises throughout Tasmania and beyond.
In terms of education, TRENd aims to increase the research strengths and industry readiness of our graduates, so they possess the skills and knowledge required by the tourism industry in Tasmania, Australia and overseas.
We do this in a variety of ways:
A regular, supportive reading group for UTAS researchers- our reading group meets once a month to discuss classical literature and the latest research.
Funding for industry responsive research - TRENd has funded competitive research grants on Airbnb and development of the Premium drinks industry.
Lunchtime seminars, where UTAS staff share their research with the tourism industry and students and receive feedback- our seminars are held in the winter months where we share our latest research activities.
Memorandum of Understanding agreements with the Tasmanian Parks and Wildlife Service and the Tasmanian Department of State Growth- these have resulted in research that has explored social media representations of Tasmania and the movement of tourists through the World Heritage Area.