37F Master of Marketing Management (Advanced)

Overview 2020

Entry Requirements: See entry requirements

Duration: Minimum 2 Years, up to a maximum of 5 Years
Duration
Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart: Semester 1, Semester 2
Distance Hobart: Semester 1, Semester 2

This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students

It has been a fantastic grounding in the marketing industry. I don’t think I would be as successful in my current role without it.

Rebecca Byfield, Master of Marketing Management (Advanced)

Take the next step in your marketing career and develop your evidence-based decision-making skills.

Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation. You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.

You’ll choose one of three specialisations:

International Business
Entrepreneurship
Business Research

New to marketing or looking to gain practical experience?
If you are new to the marketing industry or would like to complete a Workplace Project or Corporate Internship the Master of Marketing Management is the best qualification for you.

Course objectives

Our graduates are equipped and inspired to shape and respond to the opportunities and challenges of the future as accomplished communicators, highly regarded professionals and culturally competent citizens in local, national, and global society. Graduates acquire subject and multidisciplinary knowledge and skills and develop critical and creative literacies and skills of inquiry. Our graduates recognise and critically evaluate issues of social responsibility, ethical conduct and sustainability.

Learning outcomes

Apply advanced knowledge of marketing philosophy, theories, and principles, over a variety of contexts and timeframes to evaluate and reflect upon marketing problems and opportunities.
Use advanced marketing communication skills (written and oral); articulate and defend a position, persuade an audience, and negotiate a win-win outcome with diverse audiences across different cultures.
Analyse and think critically to innovatively solve complex marketing problems; including collecting and analysing data, generating information, developing solutions to marketing problems, and making decisions using creative strategic thinking.
Undertake a marketing research project with increasing autonomy, judgement and responsibility; including developing and implementing research methodologies, analysing data, and effectively communicating results.
Apply advanced personal and interpersonal skills; work independently or in collaboration with diverse stakeholders; build and manage effective work relationships; take responsibility for their own work and personal presentation.
Plan and implement multiple marketing projects and use advanced leadership skills to deliver projects within specified deadlines while considering scheduling, time management, and ethical and sustainable practice.

Career outcomes

Mark Acheson
Marketing Professional

For Mark Acheson, the Master of Marketing Management was a great way to up-skill with hands-on work placement.

Read more about Mark

Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. This advanced marketing degree will prepare you for mid to senior level roles in marketing management or general management.

Examples of roles this course will prepare you for include:

Marketing Manager
Brand and/or Product Manager
Marketing Consultant
Research Analyst
Sales Executive
Social Media and Digital Marketing Specialist
Account Manager
Advertising Manager

Professional Recognition

TSBE is a member of the Australian Marketing Institute (AMI) which offers opportunities for students to be Associate Members and to develop a relationship with the local branch.

Course structure

Overview

Students undertaking the Master of Marketing Management (Advanced) complete units totaling 200 credit points. The course includes 150 credit points of core units and 50 credit points of elective units chosen from one of three streams.

Professional Track

Core units (150 CP)

BMA605

Location	Study period	Attendance options		Available to
Hobart	Semester 1
Hobart	Semester 2

Location	Study period	Attendance options		Available to
Hobart	Semester 1
Hobart	Semester 2

Location	Study period	Attendance options		Available to
Hobart	Semester 1
Hobart	Semester 2

Master of Marketing Management (Advanced) (37F)

Overview 2020

Entry Requirements

Duration

Duration

Location

Career outcomes

Professional Recognition

Course structure

Overview

Business to Business Marketing

Services Marketing

New Product and Service Development

Sales Management and Personal Selling

Digital and Social Media Marketing

Market Research and Decision-Making

Integrated Marketing Communications

Marketing Insights into Big Data

Strategic Marketing Management

Strategic Brand Marketing

Plus:

Foundations of Marketing

Consumer Decision-Making

International Business

International Trade Regulation and Practice

International Business Management

International Marketing

Entrepreneurship

Fundamentals of Innovation and Entrepreneurship

Enterprise Communication

Resource and Risk Management

Research Methods in Management

Business to Business Marketing

Services Marketing

New Product and Service Development

Sales Management and Personal Selling

Digital and Social Media Marketing

Market Research and Decision-Making

Integrated Marketing Communications

Strategic Marketing Management

Strategic Brand Marketing

Plus:

Foundations of Marketing

Consumer Decision-Making

Research Project

Entry requirements

Fees & scholarships

Domestic students

International students

International students

Scholarships

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