When studying marketing at TSBE, you'll learn from people who are experts in the areas they teach.
Our researchers undertake quality research.This high-quality new thinking feeds into our teaching and is reflected in our University being ranked in the top 2% in the world in the latest QS World Rankings.
Marketing encompasses the entire process through which value is created, captured and offered to customers.
It is also critical that marketing organisations establish and maintain relationships with customers to achieve and sustain a competitive advantage. In order to compete effectively in an increasingly dynamic global market, managers must be cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.
Marketing can be studied as part of a number of degrees at the Tasmanian School of Business and Economics.
From the impact of Airbnb host recommendations on visits to local shops to MONA's role as a driver of cultural tourism and economic development and the entrepreneurial management style of the organisation – TSBE’s marketing research is looking at current trends impacting the local environment and beyond.
And it's research with impact - working closely with businesses to communicate research outcomes and learnings.
Where business can take you
While studying an economics degree at the University of Tasmania, Alec realised that this wasn’t where his interests lay. Instead, his future was in human resource management.Switching to a Bachelor of Business was an easy change. It set him on
Studying abroad is a dream come true
Studying abroad had been Longqin Wu’s dream since primary school. She worked in English language training for seven years while saving up enough money to come to Tasmania and make that dream come true.Longqin was always curious about marketing and
The degree that turns your passion into a thriving business
A deep love of the Tasmanian wilderness courses through Tara Howell’s veins. So when it came to fusing her passion for nature with what she was good at, Tara hit upon a business idea that offered the best of both worlds: luxury mountain biking