Courses & Units

Destination Management BMA311

Introduction

This unit demonstrates the need for an integrated approach to the planning, development and marketing of a destination. The concept of destination is examined at the national, state, regional and local levels, and issues such as destination branding, managing destinations in crisis, and the impacts of visitors on destinations, are explored. The unit also explores the role and functions of governments in policy, planning, regulation and management of tourism destinations. Specific emphasis is placed on Tasmania as a visitor destination.

Summary

Unit name Destination Management
Unit code BMA311
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management
Coordinator Dr Alison Dunn
Teaching staff

Dr Alison Dunn

Level Advanced
Available as student elective? Yes
Breadth Unit? No

Availability

This unit is currently unavailable.

Note

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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2018 are indicative and subject to change. Finalised census dates for 2018 will be available from the 1st October 2017.

About Census Dates

Fees

Domestic

Band Field of Education
3 080323

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

BMA115 and BMA207

Teaching

Teaching Pattern

Delivered over 13 weeks and may include lectures, tutorials, workshops or online activities.

Assessment

Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please check the unit outline for details.

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