Courses & Units

Destination Management BMA311

Note:

Introduction

This unit serves the overall purpose of linking the content of the core tourism units through the processes of policy formulation and planning. The unit demonstrates the need for an integrated approach to the planning, development and marketing of a destination. The concept of destination is examined at the national, state, regional and local levels and issues such as destination branding, the impacts of visitors on destinations and destination events are explored. The role and functions of governments in policy, planning, regulation and management of tourism also forms a core part of the unit. The unit places specific emphasis on Tasmania as a visitor destination. This year the unit is being offered in a condensed format in Winter School.

Summary

Unit name Destination Management
Unit code BMA311
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management
Coordinator

Dr Alison Dunn

Teaching staff

Level Advanced
Available as student elective? Yes
Breadth Unit? No

Availability

This unit is currently unavailable.

Note

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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2020.

About Census Dates

Learning Outcomes

  • LO1: Knowledge of the nature and complexity of tourism policy and planning processes and the influence of the political context underpinning them.
  • LO2: Knowledge of a range of issues that destinations need to manage to be successful.
  • LO3: To explore the complexities of tourism development planning.

Fees

Domestic

Band Field of Education
3 080323

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

BMA115 and BMA207

Teaching

Teaching Pattern

Please check the unit outline for details.

Assessment

Report (30%), Proposal (50%), Presentation (20%).

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please check the unit outline for details.

Recommended

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.