Courses & Units

International Marketing BMA382

Introduction

Examines the application of marketing principles and strategies in the international marketplace. The challenges and opportunities of marketing new and existing products to the global marketplace and marketspace are considered.  Marketing activities, from the initial decision to internationalise through to the planning and implementation stages, are examined.

Summary

Unit name International Marketing
Unit code BMA382
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing
Coordinator

Dr Lingling Gao

Level Advanced
Available as student elective? Yes
Breadth Unit? No

Availability

This unit is currently unavailable.

Note

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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2020.

About Census Dates

Fees

Domestic

Band Field of Education
3 080399

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Pre-requisites
BMA101 & BMA151 OR BMA181

Teaching

Teaching Pattern

Delivered over 13 weeks and may include lectures, tutorials, workshops or online activities.

Assessment

Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please check the unit outline for details.

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