Courses & Units

Business to Business Marketing BMA605

Hobart

Introduction

The importance of marketing in the Business to Business (B2B) sector has grown globally. Business markets present unique challenges and opportunities for marketers that differ significantly from business to consumer (B2C) markets. B2B and B2C markets function very differently and marketers seek to satisfy their respective customers' needs in different ways. Business customers do not buy in the same way as end consumers do: business customers are driven by different needs, use different decision criteria and respond to different marketing approaches than do end consumers. Business buyers thus require different strategies to target them.

This unit will develop students' knowledge of, and skills in, business to business marketing, so as to understand, analyse, and apply theory and principles of B2B marketing to build relationships and target business customers with products and services.

Summary

Unit name Business to Business Marketing
Unit code BMA605
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
TSBE
Discipline Marketing
Coordinator

Dr Hormoz Ahmadi

Teaching staff

Dr Hormoz Ahmadi

Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 1 On-Campus Off-Campus International International Domestic Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Semester 1 26/2/2018 23/3/2018 16/4/2018 3/6/2018

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2018 are indicative and subject to change. Finalised census dates for 2018 will be available from the 1st October 2017.

About Census Dates

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2017: $1,324.00 2017: $2,438.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Teaching

Teaching Pattern

The total time commitment required for this unit is a minimum of 156 hours, comprising 2 hours (1 hour seminar and 1 hour workshop) of class contact per week, and an additional 9 hours in self-directed study.

Assessment

Please see the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please see the unit outline for details.

Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.