Courses & Units

Public Relations HEJ250

Hobart

Note:

It is recommended that students complete HEJ160 Writing Media: Stories and Content before enrolling in this unit. Please refer to the program for further advice.

Introduction

This unit introduces you to the principles, practices and theories of public relations and places the profession in its societal and media contexts. You will become familiar with public relations writing and develop skills in gathering, organizing and presenting information. The dual emphasis on practical matters and their underpinning theory will allow you to develop an understanding and knowledge of how public relations practitioners interact with the media and the community.

Summary

Unit name Public Relations
Unit code HEJ250
Credit points 12.5
Faculty/School College of Arts, Law and Education
School of Social Sciences
Discipline Journalism, Media and Communications
Coordinator

Dr Katrina Clifford

Teaching staff

Dr Katrina Clifford

Level Intermediate
Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 1 On-Campus International Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Semester 1 26/2/2018 23/3/2018 16/4/2018 3/6/2018

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2018 are indicative and subject to change. Finalised census dates for 2018 will be available from the 1st October 2017.

About Census Dates

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
1 2017: $793.00 2017: $2,207.00 100703

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

For Bachelor of Media and Bachelor of Media with Honours students: 4 HEJ level 100 units

For students outside the Bachelor of Media commencing prior to 2017: 2 HEJ level 100 units

Mutual Exclusions

You cannot enrol in this unit as well as the following:

HEJ205 Public Relations
HEJ350 Public Relations

Teaching

Teaching Pattern

Five contact hours fortnightly

Assessment

Research Essay (20%); Media Release and Exegesis (30%); Media Monitoring Project (50%)

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Most JMC units have neither required nor recommended texts but if this unit does, information about these can be found at the CoOp Bookshop links below close to the start of semester. For the majority of units, a Reading List providing access to electronic readings is provided (if applicable) and this will be made available through MyLO and the Library at the beginning of semester.

Recommended

Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.