We often hear people talking about the price of a good. However, there are very few goods that actually sell only for a single price per unit. For instance, the price per unit may depend on the quantity purchased, the location of the purchase, the relative quality of the purchase, and a number of other factors. This fact is a reflection of a firms attempts to increase its profitability through the adoption of sophisticated pricing strategies. In this unit, we consider how a firms profitability is critically dependent on how it prices its goods. This unit shows how economic ideas and tools are applied to business-based pricing issues and problems. It introduces the student to some of the key pricing mechanisms that are used in practice. It provides a foundation for understanding and devising profitable pricing policies.
|Unit name||Prices and Profits|
|Faculty/School||College of Business & Economics
Tasmanian School of Business and Economics
|Discipline||Economics and Finance|
|Available as student elective?||Yes|
|Location||Study period||Attendance options||Available to|
- International students
- Domestic students
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|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2019.
- LO1: Distinguish between the various pricing mechanisms used by firms.
- LO2: Analyse and clearly communicate how various pricing mechanisms used by firms to influence profits.
- LO3: Compare and clearly communicate the relative effectiveness of different pricing mechanisms in increasing profit.
|Band||CSP Student Contribution||Full Fee Paying (domestic)||Field of Education|
|3||2020: $1,394.00||2020: $2,354.00||091901|
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
1 x 2 hour lecture, 1 x 1 hour workshop per week. Please check the unit outline for details.
Test (30%), Quizzes (20%), Workshop participation (10%), Final exam (40%).
|Timetable||View the lecture timetable | View the full unit timetable|
Please check the unit outline for details.
Booktopia textbook links
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