Courses & Units
Advertising and Promotion BMA349
Hobart
Introduction
Provides an overview of contemporary principles and tools of marketing communications, and of how management develops sound communications strategies to achieve marketing objectives. Topics include: advertising planning, media selection, direct response marketing, sales promotion, public relations, personal selling, interactive marketing and measurement of effectiveness.
Summary
| Unit name | Advertising and Promotion |
|---|---|
| Unit code | BMA349 |
| Credit points | 12.5 |
| Faculty/School | Tasmanian School of Business & Economics (TSBE) TSBE |
| Discipline | Marketing |
| Coordinator | Dr Kim Lehman |
| Teaching staff | Dr Kim Lehman |
| Level | Advanced |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | On-Campus | Off-Campus | International International | Domestic Domestic |
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
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TNE Program units special approval requirements.
Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 1 | 23/2/2015 | 23/3/2015 | 13/4/2015 | 29/5/2015 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2015 are indicative and subject to change. Finalised census dates for 2015 will be available from the 1st October 2014.
Fees
Domestic
| Band | CSP Student Contribution | Full Fee Paying (domestic) | Field of Education |
|---|---|---|---|
| 1 | 2015: $769.00 | 2015: $2,102.00 | 100799 |
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
Requisites
Prerequisites
BMA151 or BMA251
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BMA355, BMA249, BMA255
Teaching
| Teaching Pattern | Attending: involves a mix of lectures, tutorials and online activities. Distance: content delivered primarily online. |
|---|---|
| Assessment | Please check the unit outline for details. |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Information about any textbook requirements will be available from mid November. |
|---|
Booktopia textbook links
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.