Courses & Units

Business to Business Marketing BMA605



The importance of marketing in the Business to Business (B2B) sector has grown globally. Business markets present unique challenges and opportunities for marketers that differ significantly from business to consumer (B2C) markets. B2B and B2C markets function very differently and marketers seek to satisfy their respective customers' needs in different ways. Business customers do not buy in the same way as end consumers do: business customers are driven by different needs, use different decision criteria and respond to different marketing approaches than do end consumers. Business buyers thus require different strategies to target them.

This unit will develop students' knowledge of, and skills in, business to business marketing, so as to understand, analyse, and apply theory and principles of B2B marketing to build relationships and target business customers with products and services.


Unit name Business to Business Marketing
Unit code BMA605
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing

Dr Hormoz Ahmadi

Teaching staff

Dr Hormoz Ahmadi

Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 1 On-Campus Off-Campus International International Domestic Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 1 24/2/2020 23/3/2020 13/4/2020 31/5/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2019.

About Census Dates



Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2020: $1,394.00 2020: $2,702.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.


Teaching Pattern

The total time commitment required for this unit is a minimum of 156 hours, comprising 2 hours (1 hour seminar and 1 hour workshop) of class contact per week, and an additional 9 hours in self-directed study.


Please see the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable



Please see the unit outline for details.

Booktopia textbook links

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