Overview 2023
This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students
View archived years for this course
For years prior to 2015, please view the Course and Unit Handbook Archive
View the current year's course page
Learning Outcomes
Course structure
The Undergraduate Certificate in Marketing Analytics requires the completion of 50 credit points of core units.
Core units
As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
| Launceston | Accelerated Study Period 3 | ||||
| Cradle Coast | Accelerated Study Period 3 | ||||
| Online | Semester 2 | ||||
| Online | Accelerated Study Period 3 | ||||
| Hong Kong Universal Ed | Semester 2 | ||||
Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Launceston | Accelerated Study Period 2 | ||||
| Online | Semester 1 | ||||
| Online | Accelerated Study Period 2 | ||||
| Hong Kong Universal Ed | Semester 1 | ||||
This unit covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This unit focuses on providing students with a comprehensive understanding of the evolution and the…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Launceston | Accelerated Study Period 2 | ||||
| Online | Semester 1 | ||||
| Online | Accelerated Study Period 2 | ||||
| Hong Kong Universal Ed | Semester 1 | ||||
View all details for BMA343 Digital and Social Media Marketing
This unit introduces the principles of marketing in business, the influence of consumers and the external environment. You will explore why and how a business identifies and analyses the markets for its products, services and experience. This will include an…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
| Launceston | Semester 2 | ||||
| Cradle Coast | Semester 2 | ||||
| Online | Semester 2 | ||||
Entry requirements
For Domestic students
We encourage you to apply for the courses you most want to study. If you are not eligible to enter your chosen course right now, the UTAS admissions team will work with you to find the best pathway option.
Enquire online for advice on the application process and the available pathways to study at UTAS.
Domestic applicants who recently completed secondary education (in the past two years)
This course does not use ATAR or the alternative Schools Recommendation Program as part of the admission process. To be eligible for an offer, applicants must have completed the Tasmanian Certificate of Education (TCE) or an equivalent qualification.
Domestic applicants with higher education study
To be eligible for an offer, you must have:
- Partially completed an undergraduate course at Diploma level or higher (or equivalent). You must have completed at least one unit of study (equivalent to 12.5 UTAS credit points) at 100 level or higher and which may include 100 level units completed in the UTAS Diploma of University Studies. If you have failed any units, your application may be subject to further review before an offer is made; OR
- Completed the UTAS University Preparation Program (or an equivalent qualification offered by an Australian University).
Domestic applicants with VET / TAFE study
To be eligible for an offer, you must have completed a Certificate III or higher (or equivalent) in any discipline.
Applications on the basis of work or life experience
Applicants without senior secondary, tertiary or VET / TAFE study can complete a personal competency statement. Applicants may be eligible for an offer if they have relevant work and / or life experiences which demonstrate a capacity to succeed in this course.
Prerequisites
Nil.
Special Consideration
If your ability to access or participate in education has been affected by circumstances beyond your control, you can apply for special consideration as part of your application. We will consider a range of factors for special consideration, including economic hardship, a serious medical condition or disability.
We can only approve applications for special consideration where we are confident that you have the necessary skills and knowledge to succeed in your studies. If your application is not approved, the admissions team will work with you to find the best alternative pathway to your chosen course. Special consideration is not available for international applicants.
For International students
This course is not available to international students. Please enquire online for advice on alternative course options.
Credit transfer
If you’ve already completed some study from either another institution or in another course at this University, it may be eligible to count towards this course. This is called Recognition of Prior Learning (RPL) or Advanced Standing. More information about RPL, including how and when to apply, is available here: https://www.utas.edu.au/study/apply/admission-requirements/recognition-of-prior-learning
Articulation
Students completing the Undergraduate Certificate in Marketing Analytics can receive advanced standing for up to 50 credit points of the Bachelor of Business (B3A).
Detailed Admissions Information
Detailed admissions information and advice for all undergraduate courses, including comprehensive, course-level student profiles, is available from UTAS Admissions.
Fees & scholarships
Domestic students
This is a full-fee course, which means you’ll need to pay the full amount for your studies. Commonwealth Supported Places are not available in this course. However, there are still support options available for eligible students to help you manage the cost of studying this course.
You may be able to fund all or part of your tuition fees by accessing a FEE-HELP loan from the Australian Government. FEE-HELP is a loan scheme that assists domestic full-fee students to pay for University, which is repaid through the Australian Tax System once you earn above a repayment threshold. This means you’ll only have to start repaying the loan once you start earning above a specific amount
Our scholarships and prizes program also offers more than 400 scholarships across all areas of study. You can even apply for multiple scholarships in one easy application.
Further informationDetailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 13 8827 (13 UTAS)
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries