Overview 2024
Location
This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students
View archived years for this course
For years prior to 2015, please view the Course and Unit Handbook Archive
View the current year's course page
Unlock the power of data-driven marketing strategies for today's digital landscape.
Our Undergraduate Certificate in Marketing Analytics is designed for aspiring professionals seeking to leverage their data skillsets for impactful marketing campaigns in the digital space.
You'll gain an in-depth insight and discover the key concepts and tools in the field of marketing analytics and its pivotal role in today's competitive landscape. You'll also dive deeper into data analysis techniques to unravel hidden trends and patterns, utilising statistical software such as Tableau, R, and Excel.
You'll then delve into the multifaceted world of data analysis, exploring customer data, market research insights, and the nuances of web analytics. Elevating your proficiency in interpreting complex data sets will help you drive impactful and result-oriented marketing decisions.
Information on Undergraduate Certificates beyond 2025
The Australian Government has currently determined that Undergraduate Certificates programs will not extend beyond 30 June 2025. This means that should they not be extended; you will need to complete all required units in 2024 to graduate with an Undergraduate Certificate before this deadline.
Should you not be able to complete all required units in 2024, we can support you to continue your study with us in another course where you will receive full credit for all the Undergraduate Certificate units completed so far. The alternate course options for this Undergraduate Certificate are listed in the Entry Requirements section below.
For the latest information and updates, please visit the Undergraduate Certificate FAQs page. If you have a question from there, please contact one of our friendly team members via UConnect.
Course objectives
To stay competitive in this modern business landscape, organisations must leverage data and analytics to drive their marketing strategies. Our Undergraduate Certificate in Marketing Analytics is designed to equip you with essential skills and insights in marketing analytics and practical skills in data analysis and visualisation. We aim to drive you towards successful careers in the dynamic world of marketing analytics.
Learning Outcomes
Practical experience
Throughout the program, you'll engage in hands-on projects, using real-world data to craft marketing strategies and analyse result. Additionally, you'll collaborate with industry experts, exploring the latest trends and best practices in marketing analytics.
Career outcomes
By the time you graduate, you'll learn the foundation of marketing analytics, equipping you for diverse professional paths in marketing, analytics, and related fields. Your proficiency in data analysis techniques will enable you to develop marketing strategies, understand consumer behaviour, and conceptualise market research studies. Moreover, your practical experience with industry-standard tools and software will make you an attractive candidate to potential employers.
Career paths for graduates of this course include roles such as Marketing Analyst, Digital Marketing Specialist, Market Research Analyst, Data Analyst, and Marketing Manager. You may also choose to continue your education in a related field, such as pursuing a Bachelor of business with a major in Marketing or Business Analytics.
Course structure
The Undergraduate Certificate in Marketing Analytics requires the completion of 50 credit points of core units.
Core units
As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Launceston | Accelerated Study Period 3 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
| Online | Accelerated Study Period 3 | ||||
| Hong Kong Universal Ed | Semester 2 | ||||
| ECA Melbourne | Semester 2 | ||||
Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Launceston | Accelerated Study Period 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
| Online | Accelerated Study Period 2 | ||||
| Hong Kong Universal Ed | Semester 1 | ||||
This unit covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This unit focuses on providing students with a comprehensive understanding of the evolution and the…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Launceston | Accelerated Study Period 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
| Online | Accelerated Study Period 2 | ||||
| Hong Kong Universal Ed | Semester 1 | ||||
View all details for BMA343 Digital and Social Media Marketing
This unit introduces the principles of marketing in business and the influence of consumers and the external environment. You will explore why and how a business identifies and analyses the markets for its services, products and experiences. This will include…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
| Launceston | Semester 2 | ||||
| Cradle Coast | Semester 2 | ||||
| Online | Semester 2 | ||||
Entry requirements
For Domestic students
We encourage you to apply for the courses you most want to study. If you are not eligible to enter your chosen course right now, the UTAS admissions team will work with you to find the best pathway option.
Enquire online for advice on the application process and the available pathways to study at UTAS.
Domestic applicants who recently completed secondary education (in the past two years)
This course does not use ATAR or the alternative Schools Recommendation Program as part of the admission process. To be eligible for an offer, applicants must have completed the Tasmanian Certificate of Education (TCE) or an equivalent qualification.
Domestic applicants with higher education study
To be eligible for an offer, you must have:
- Partially completed an undergraduate course at Diploma level or higher (or equivalent). You must have completed at least one unit of study (equivalent to 12.5 UTAS credit points) at 100 level or higher and which may include 100 level units completed in the UTAS Diploma of University Studies. If you have failed any units, your application may be subject to further review before an offer is made; OR
- Completed the UTAS University Preparation Program (or an equivalent qualification offered by an Australian University).
Domestic applicants with VET / TAFE study
To be eligible for an offer, you must have completed a Certificate III or higher (or equivalent) in any discipline.
Applications on the basis of work or life experience
Applicants without senior secondary, tertiary or VET / TAFE study can complete a personal competency statement. Applicants may be eligible for an offer if they have relevant work and / or life experiences which demonstrate a capacity to succeed in this course.
Prerequisites
Nil.
Special Consideration
If your ability to access or participate in education has been affected by circumstances beyond your control, you can apply for special consideration as part of your application. We will consider a range of factors for special consideration, including economic hardship, a serious medical condition or disability.
We can only approve applications for special consideration where we are confident that you have the necessary skills and knowledge to succeed in your studies. If your application is not approved, the admissions team will work with you to find the best alternative pathway to your chosen course. Special consideration is not available for international applicants.
For International students
This course is not available to international students. Please enquire online for advice on alternative course options.
Credit transfer
If you’ve already completed some study from either another institution or in another course at this University, it may be eligible to count towards this course. This is called Recognition of Prior Learning (RPL) or Advanced Standing. More information about RPL, including how and when to apply, is available here: https://www.utas.edu.au/study/apply/admission-requirements/recognition-of-prior-learning
Articulation
Students completing the Undergraduate Certificate in Marketing Analytics can receive advanced standing for up to 50 credit points of the Bachelor of Business (B3A).
Detailed Admissions Information
Detailed admissions information and advice for all undergraduate courses, including comprehensive, course-level student profiles, is available from UTAS Admissions.
Fees & scholarships
Domestic students
Cost shouldn’t get in the way of you studying.
If you’re a domestic student, you may be eligible for a Commonwealth Supported Place in this course. This means your fees will be subsidised by the Australian Government. You’ll only need to pay the student contribution amount for each unit you study within the course.
You may also be able to defer payment of the student contribution amount by accessing a HECS-HELP loan from the Government. If eligible, you’ll only have to pay your tuition fees once you start earning above a specific amount.
Further information is available at Scholarships, fees and costs.
Student contributionStudent contribution amounts are charged for each unit of study. This means that how much you’ll pay will depend on which units you choose. Find out more about student contribution amounts.
Further informationDetailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 13 8827 (13 UTAS)
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries