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Marketing Management

Through industry experts and real-world opportunities, you’ll learn to excel in marketing or a general management role.

Global and local business landscapes are experiencing unprecedented changes driven by Big Data, Artificial Intelligence, Internet-of-things and more. This shift is altering the socio-economic and cultural fabric of our society, impacting consumer lifestyle and well-being.

Dynamic market conditions have drastically changed the role of marketing professions within organisations. Contemporary Marketing Practitioners require a high level of digital literacy and creative problem-solving skills to serve new-age customers through data-driven decisions.

The Master of Marketing Management will prepare you for mid-level and senior-level marketing positions. You will study marketing theories and strategies across Digital and Social Media Marketing, Marketing Insights into Big Data, New Product and Service Development, Integrated Marketing Communications, Strategic Brand Management and more.

The Graduate Diploma and Graduate Certificate in Marketing are an excellent opportunity to kick start you career in Marketing. You'll gain a solid understanding of marketing strategies to gain employment in a marketing role. You'll can also use these qualifications as a pathway into the Master of Marketing.

Course Options

Master of Marketing Management

1.5 years min, 4 years max
Hobart and Online CRICOS 085335G

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Graduate Diploma in Marketing

1 years min, 3 years max
Hobart and Online CRICOS 105170J

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Graduate Certificate in Marketing

0.5 years min, 2 years max
Hobart and Online

View course details

Excellent graduate outcomes for postgraduate business and management students.

We’re highly connected to local industry and bring theory to life with real projects and case studies.

Our academics are internationally recognised, with years of industry experience in marketing.

Study options

Master of Marketing Management

The Master of Marketing Management will prepare you for mid-level and senior-level marketing positions.

Graduate Diploma in Marketing

The Graduate Diploma in Marketing will give you a solid understanding of marketing strategies to gain employment in a marketing role.

Graduate Certificate in Marketing

 The Graduate Certificate in Marketing is an excellent opportunity to kick start you career in Marketing. This course provides an introduction to Marketing principles for students who are new to the discipline, or who only have limited experience in Marketing.

Course breakdown

We offer several pathways to build a professional marketing career – The Graduate Diploma in Marketing and Graduate Certificate in Marketing offer students a solid foundation in marketing fundamentals and can be built on through further studies to achieve the level of competency required to become a Marketing professional.

1

Master of Marketing Management

150 credit points

Students undertaking the Master of Marketing Management complete units totaling 200 credit points including the option to select either a Research/Business Project or an equivalent project undertaken as a Corporate Internship.

2

Graduate Diploma in Marketing

100 credit points

You'll need to complete units totaling 100 credit points. The course includes 75 credit points of core units and 25 credit points of elective units.

3

Graduate Certificate in Marketing

50 credit points

You'll need to complete units totaling 50 credit points. The course includes 37.5 credit points of core units and 12.5 credit points of elective units.

Career outcomes

How studying business can take you anywhere.

“To add a Masters on top of some journalism experience will hold me in good stead out in the working world. My internship has set in stone my career endeavours, and I now know a job in marketing is for me.” Mark Acheson Master of Marketing Management

Learn more about Mark's experiences

You’ll be qualified to pursue both marketing management and general management roles at mid or senior levels.

*90% of University of Tasmania postgraduate business and management students find full-time employment within 4 months of graduating. Source: 2018 Graduate Outcomes Survey.

Career opportunities

Careers requiring marketing skills are growing fast, with employers demanding formal qualifications. Here are some of the careers projected to grow into 2025.*

*National Skills Commission five year projections from November 2020 to November 2025.

Sales, Marketing and Public Relations Professionals

14.8%

Predicted job growth to 2025

Advertising and Marketing Professionals

21.1%

Predicted job growth to 2025

Business, Human Resource and Marketing Professionals

9.6%

Predicted job growth to 2025

Study Experiences

Real-life learning in a great location

“It has been a fantastic grounding in the marketing industry. I don’t think I would be as successful in my current role without it. The lecturers have got really in depth personal and professional knowledge of the industry, it’s not just academic.” Rebecca Byfield Master of Marketing Management (Advanced)

Entry information

Entry requirements

Entry requirements vary across courses. You'll find the requirements on our individual course pages. These can be accessed from Course Options, which is located at the top of this page.

We encourage you to apply for the courses you most want to study. If you're not eligible to enter your chosen course right now, our admissions team will work with you to find the best pathway option.

Credit for prior learning

The University of Tasmania aims to provide you with credit for approved prior study or equivalent professional experience which exceeds standard entrance requirements for courses. For more information please visit Recognition for Prior Learning.

English language requirements

For those applicants who are nationals of and currently residing in a country where English is not the official language, evidence of an IELTS or TOEFL test must be provided. For more information, please visit International Future Students.