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Marketing Management

Through industry experts and real-world opportunities, you’ll learn to excel in marketing or a general management role.

Whether you plan to go big or small, we believe you can learn a lot from studying what makes a business sustainable.

Tasmania is home to over 36,000 small and medium enterprises. From here, we provide a comprehensive business approach to studying marketing in a highly entrepreneurial environment.

The Master of Marketing Management offers three specialist marketing streams, as well as one for newcomers to the industry. You’ll have the opportunity to put what you’ve learned into practice through either a Workplace Project in your current workplace or a Corporate Internship.

The Master of Marketing Management (Advanced) is designed for students with a marketing background and includes a research component in your final year. You’ll have the option to specialise in Contemporary Issues in Marketing, International Marketing, or Entrepreneurial Marketing.

The Graduate Diploma and Graduate Certificate in Marketing provide students with a solid foundation in marketing fundamentals and offer the opportunity to complete a postgraduate qualification in Marketing, either alone or towards future Marketing Management studies.

Course Options

Master of Marketing Management

1.5 years min, 4 years max
Hobart and Online CRICOS 085335G

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Master of Marketing Management (Advanced)

2 years min, 5 years max
Hobart and Online CRICOS 092719K

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Graduate Diploma in Marketing

1 years min, 3 years max
Hobart and Online CRICOS 105170J

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Graduate Certificate in Marketing

0.5 years min, 2 years max
Hobart and Online

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Excellent graduate outcomes for postgraduate business and management students.

We’re highly connected to local industry and bring theory to life with real projects and case studies.

Our academics are internationally recognised, with years of industry experience in marketing.

Study options

Strategic Marketing

With a focus on sales, business-to-business marketing, analytics, and brand management, this stream will teach you how to develop and implement a sales marketing strategy and then evaluate its success.

International Business

As global business continues to grow, understanding marketing in all cultures is essential. This stream will develop your marketing skills in a global context.

Entrepreneurial

An entrepreneurial mindset is a great asset in our modern economy. This stream will teach you how to develop fit-for-purpose marketing strategies to take entrepreneurism to the next level.

Marketing Fundamentals

Marketing is a business function that goes beyond the mere act of selling or advertising. It encompasses the entire process through which value is created, captured and offered to customers.

Business Research

Students individually undertake a finance-related research project (dissertation) under the supervision of a member of academic staff in the discipline of Economics and Finance.

Course breakdown

We offer several pathways to build a professional marketing career – the Master of Marketing Management or the Master of Marketing Management (Advanced) in which you can complete a research project as part of your studies.

The Graduate Diploma in Marketing and Graduate Certificate in Marketing offer students a solid foundation in marketing fundamentals and can be built on through further studies to achieve the level of competency required to become a Marketing professional.

1

Master of Marketing Management

150 credit points

This course includes 100 credit points of core units and 50 credit points of elective units chosen from one of four streams.

You’ll choose one of four streams:

  • Strategic Marketing
  • International Business
  • Entrepreneurship
  • Fundamental Units*

*Please note that the Fundamentals Units stream is compulsory for students without a Marketing background (i.e. who do not hold a related undergraduate degree, or equivalent.)

2

Master of Marketing Management (Advanced)

200 credit points

This course includes 150 credit points of core units and 50 credit points of elective units chosen from one of three streams.

You’ll choose one of three streams:

Professional Track

  • International Business
  • Entrepreneurship

Research Track

  • Business Research

3

Graduate Diploma and Graduate Certificate in Marketing

50 - 100 credit points

Graduate Diploma in Marketing

You'll need to complete units totaling 100 credit points. The course includes 75 credit points of core units and 25 credit points of elective units.

Graduate Certificate in Marketing

You'll need to complete units totaling 50 credit points. The course includes 37.5 credit points of core units and 12.5 credit points of elective units.

Career outcomes

How studying business can take you anywhere.

“To add a Masters on top of some journalism experience will hold me in good stead out in the working world. My internship has set in stone my career endeavours, and I now know a job in marketing is for me.” Mark Acheson Master of Marketing Management

Learn more about Mark's experiences

You’ll be qualified to pursue both marketing management and general management roles at mid or senior levels.

*90% of University of Tasmania postgraduate business and management students find full-time employment within 4 months of graduating. Source: 2018 Graduate Outcomes Survey.

Study Experiences

Real-life learning in a great location

“It has been a fantastic grounding in the marketing industry. I don’t think I would be as successful in my current role without it. The lecturers have got really in depth personal and professional knowledge of the industry, it’s not just academic.” Rebecca Byfield Master of Marketing Management (Advanced)

Entry information

Entry requirements

Entry requirements vary across courses. You'll find the requirements on our individual course pages. These can be accessed from Course Options, which is located at the top of this page.

We encourage you to apply for the courses you most want to study. If you're not eligible to enter your chosen course right now, our admissions team will work with you to find the best pathway option.

Credit for prior learning

The University of Tasmania aims to provide you with credit for approved prior study or equivalent professional experience which exceeds standard entrance requirements for courses. For more information please visit Recognition for Prior Learning.

English language requirements

For those applicants who are nationals of and currently residing in a country where English is not the official language, evidence of an IELTS or TOEFL test must be provided. For more information, please visit International Future Students.