Marketing Management
Through industry experts and real-world opportunities, you’ll learn to excel in marketing or a general management role.
Dynamic market conditions have drastically changed the role of marketing professions within organisations. Contemporary Marketing Practitioners require a high level of digital literacy and creative problem-solving skills to serve new-age customers through data-driven decisions.
The Master of Marketing Management will prepare you for mid-level and senior-level marketing positions. You will study marketing theories and strategies across Digital and Social Media Marketing, Marketing Insights into Big Data, New Product and Service Development, Integrated Marketing Communications, Strategic Brand Management and more.
The Graduate Diploma and Graduate Certificate in Marketing are an excellent opportunity to kick start you career in Marketing. You'll gain a solid understanding of marketing strategies to gain employment in a marketing role. You'll can also use these qualifications as a pathway into the Master of Marketing.
Course Options
Master of Marketing Management
2 years min, 5 years max
Hobart and Online CRICOS 085335G
View course details Master of Marketing Management
Graduate Diploma in Marketing
1 years min, 3 years max
Hobart and Online CRICOS 105170J
View course details Graduate Diploma in Marketing
Graduate Certificate in Marketing
0.5 years min, 2 years max
Hobart and Online
Excellent graduate outcomes for postgraduate business and management students.
We’re highly connected to local industry and bring theory to life with real projects and case studies.
Our academics are internationally recognised, with years of industry experience in marketing.
Study options
Master of Marketing Management
The Master of Marketing Management will prepare you for mid-level and senior-level marketing positions.
Graduate Diploma in Marketing
The Graduate Diploma in Marketing will give you a solid understanding of marketing strategies to gain employment in a marketing role.
Graduate Certificate in Marketing
The Graduate Certificate in Marketing is an excellent opportunity to kick start you career in Marketing. This course provides an introduction to Marketing principles for students who are new to the discipline, or who only have limited experience in Marketing.
Course breakdown
We offer several pathways to build a professional marketing career – The Graduate Diploma in Marketing and Graduate Certificate in Marketing offer students a solid foundation in marketing fundamentals and can be built on through further studies to achieve the level of competency required to become a Marketing professional.
1
Master of Marketing Management
150 credit points
Students undertaking the Master of Marketing Management complete units totaling 200 credit points including the option to select either a Research/Business Project or an equivalent project undertaken as a Corporate Internship.
2
Graduate Diploma in Marketing
100 credit points
You'll need to complete units totaling 100 credit points. The course includes 75 credit points of core units and 25 credit points of elective units.
3
Graduate Certificate in Marketing
50 credit points
You'll need to complete units totaling 50 credit points. The course includes 37.5 credit points of core units and 12.5 credit points of elective units.
Career outcomes
How studying business can take you anywhere.
“To add a Masters on top of some journalism experience will hold me in good stead out in the working world. My internship has set in stone my career endeavours, and I now know a job in marketing is for me.” Mark Acheson Master of Marketing Management
You’ll be qualified to pursue both marketing management and general management roles at mid or senior levels.
Career opportunities
Careers requiring marketing skills are growing fast, with employers demanding formal qualifications. Here are some of the careers projected to grow into 2025.*
Sales, Marketing and Public Relations Professionals
Predicted job growth to 2025
Advertising and Marketing Professionals
Predicted job growth to 2025
Business, Human Resource and Marketing Professionals
Predicted job growth to 2025
Study Experiences
Real-life learning in a great location
“It has been a fantastic grounding in the marketing industry. I don’t think I would be as successful in my current role without it. The lecturers have got really in depth personal and professional knowledge of the industry, it’s not just academic.” Rebecca Byfield Master of Marketing Management (Advanced)
Entry information
Entry requirements
Entry requirements vary across courses. You'll find the requirements on our individual course pages. These can be accessed from Course Options, which is located at the top of this page.
We encourage you to apply for the courses you most want to study. If you're not eligible to enter your chosen course right now, our admissions team will work with you to find the best pathway option.
Credit for prior learning
The University of Tasmania aims to provide you with credit for approved prior study or equivalent professional experience which exceeds standard entrance requirements for courses. For more information please visit Recognition for Prior Learning.
English language requirements
For those applicants who are nationals of and currently residing in a country where English is not the official language, evidence of an IELTS or TOEFL test must be provided. For more information, please visit International Future Students.