Overview 2022
This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students
View archived years for this course
For years prior to 2015, please view the Course and Unit Handbook Archive
View the current year's course page
Take the next step in your marketing career and develop your evidence-based decision-making skills.
Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation. You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.
You’ll choose one of three specialisations:
- International Business
- Entrepreneurship
- Business Research
New to marketing or looking to gain practical experience?
If you are new to the marketing industry or would like to complete a Workplace Project or Corporate Internship the Master of Marketing Management is the best qualification for you.
Key contacts
| Current student enrolment questions and advice | UConnect |
| Course Coordinator | Dr Gauri Laud |
Course objectives
Our graduates are equipped and inspired to shape and respond to the opportunities and challenges of the future as accomplished communicators, highly regarded professionals and culturally competent citizens in local, national, and global society. Graduates acquire subject and multidisciplinary knowledge and skills and develop critical and creative literacies and skills of inquiry. Our graduates recognise and critically evaluate issues of social responsibility, ethical conduct and sustainability.
Learning Outcomes
Career outcomes
Mark Acheson
Marketing Professional
For Mark Acheson, the Master of Marketing Management was a great way to up-skill with hands-on work placement.
Read more about Mark
Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. This advanced marketing degree will prepare you for mid to senior level roles in marketing management or general management.
Examples of roles this course will prepare you for include:
- Marketing Manager
- Brand and/or Product Manager
- Marketing Consultant
- Research Analyst
- Sales Executive
- Social Media and Digital Marketing Specialist
- Account Manager
- Advertising Manager
Course structure
Students undertaking the Master of Marketing Management (Advanced) complete units totaling 200 credit points. The course includes 150 credit points of core units and 50 credit points of elective units chosen from one of three streams.
Research or Professional Track
Professional Track
Compulsory Units
Services dominate the global economy. Australia is a service economy, with the fastest growth rates in job formation, are in service industries. Even in emerging economies services contribute to half of the GDP growth. As a service consumer, you use…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
The increasing use of the Internet and other digital media by both business andconsumers is having a significant effect on business globally. For consumers,information and communication technologies (ICT) provide more information,convenience, and a wider range of, and access to, product…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BMA610 Digital and Social Media Marketing
Businesses are changing constantly, and markets are moving at a rapid pace. Thismeans that market research is critical for keeping abreast of such changes. Marketresearch comprises a critical facet of marketing practice; playing a central role insupporting marketing management, business…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA611 Market Research and Decision-Making
Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA708 Marketing Insights into Big Data
To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive advantage. The task of marketing management is to develop, maintain and/or defend an organisation's competitive position…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Select two from the following
Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Choose from the following
International Business
This unit is designed to provide students with an understanding of the fundamental regulatory framework within which international trade is conducted and with a grasp of the core topics and practices. Students will develop knowledge of the interaction of domestic…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BFA603 International Trade Regulation and Practice
As global business continues to grow, understanding marketing in all cultures isessential. Understanding diversity is critical due to cultural, economic, technological,political and legal differences, which affect consumer choices and consequently themarketing process. International marketing recognises that consumers across theglobe have…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
Entrepreneurship
To be innovative, you need to be able to think differently.In this unit, you’ll learn about the thinking tools that entrepreneurs use to create innovative products and build a thriving business around them. You’ll learn what it means to adopt…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Launceston | Semester 2 | ||||
View all details for BAA539 Fundamentals of Innovation and Entrepreneurship
Some of the most important skills for an entrepreneur are the ability to communicateeffectively, establish relationships with all stakeholders related to your enterprise and being able to develop a network of people important to your success.This unit will equip you…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
This unit is divided into two components. The first component deals with finance – the sourcing and management of funds as well as the valuation of your venture. The second component deals with risk – the understanding of what risk…
Credit Points: 12.5
This unit is currently unavailable.
Research Track
Compulsory Units
Services dominate the global economy. Australia is a service economy, with the fastest growth rates in job formation, are in service industries. Even in emerging economies services contribute to half of the GDP growth. As a service consumer, you use…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
The increasing use of the Internet and other digital media by both business andconsumers is having a significant effect on business globally. For consumers,information and communication technologies (ICT) provide more information,convenience, and a wider range of, and access to, product…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BMA610 Digital and Social Media Marketing
Businesses are changing constantly, and markets are moving at a rapid pace. Thismeans that market research is critical for keeping abreast of such changes. Marketresearch comprises a critical facet of marketing practice; playing a central role insupporting marketing management, business…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA611 Market Research and Decision-Making
To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive advantage. The task of marketing management is to develop, maintain and/or defend an organisation's competitive position…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Select two from the following
Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Business Research
In this unit, students individually undertake a finance related research project (dissertation) under the supervision of a member of academic staff in the discipline of Economics and Finance. The supervision of the research involves regular meetings between the student and…
Credit Points: 50
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
Entry requirements
For Domestic students
For admission to the Master of Marketing Management (Advanced), students need to have: an undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution, or completed the Master of Marketing Management at the University of Tasmania. For entry into all postgraduate courses, international students must provide an IELTS test score of at least Band 6 with a minimum of 6.0 on all bands or a TOEFL score of 575 with a Test of Written English score of no less than 4.5. These tests must not be more than 24 months old.
Articulation
Fees & scholarships
Domestic students
This is a full-fee course, which means you’ll need to pay the entire amount for your studies. Commonwealth supported places are not available in this postgraduate course. However, there are still support options available for eligible students to help you manage the cost of studying this course.
You may be able to fund all or part of your tuition fees by accessing a FEE-HELP loan from the Australian Government. FEE-HELP is a loan scheme that assists domestic full-fee students to pay for University, which is repaid through the Australian Tax System once you earn above a repayment threshold. This means you’ll only have to start repaying the loan once you start earning above a specific amount.
Our scholarships and prizes program also offers more than 400 scholarships across all areas of study. You can even apply for multiple scholarships in one easy application.
An important note on Youth Allowance and AustudyThe Department of Social Services has approved some accredited and professionally oriented Masters courses for student payments through Youth Allowance or Austudy. This means if you enrol in one of these courses, you may be eligible for student payments. However, please be aware that this is not the case for all Master courses. Please visit our Scholarships, Fees and Costs website for further information.
Further informationDetailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).
Domestic students enrolled in certain postgraduate coursework programs may not be eligible for student payments through Youth Allowance and Austudy. Visit the Department of Social Services website to find out more about eligibility for Centrelink support and the list of eligible courses
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 13 8827 (13 UTAS)
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries